Exhibitors Herald (Apr-Jun 1922)

90 EXHIBITORS HERALD April 29, 1922 FOR OVER TEN YEARS — film printing has been the acknowledged standard. Why? The trade says so by the business it gives us. It is their "vole "AMERICAN' Because it is best! of confidence." Our immense capacity ( 1 ,000.000 feet weekly) assures prompt, efficient service. Our central location and express-train delivery brings your film back to you quickly. No time is lost. Send us your requirements. Let us ma\e a special price estimate. Now! Developing Printing Tinting Toning Editing Titling Ordinary film reduced to American Standard Safety Size. (Absolutely fireproof film passed by all fire underwriters.) Laboratory Capacity One Million Feel Per Week AMERICAN FILM CO., Inc. Laboratories 6227 Broadway, Chicago, 111. and London, England SAMUEL S. HUTCHINSON, Pres. American 10 Points 1. QUALITY. Prints known for brilliancy and clearness. Expert staff trained by years of experience, assures highest quality prints obtainable. 2. REPUTATION. Gained in 10 years of experience. 3. RESPONSIBILITY. A concern of strong financial standing. 4. LOCATION. In the proper geographical location, assuring quick delivery anywhere. 5. EQUIPMENT. All of the most modern obiainable. 6. CLEANLINESS. Within two blocks of Lake Michigan. Away from dirt and dust. 7. SAFETY. Plant approved by both city of Chicago and Board of Fire Underwriters. 8. PROMPTNESS. Accustomed to serve exacting requirements. 9. PRICES. Reasonable and competitive. 10. GUARANTEES. Write for our unique guarantee of quality work. Where Appealing Music Is Always a Certainty ""THE reputation of your house should not be on a daily basis. If it is, it will be popular only when you show the big features. A sort of staple popularity comes with the installation of the Cremona Theatre Organ, for then there is always the assurance of appropriate, delightful pipe-organ and orchestra music, regardless of the picture. Your program cannot bt read daily in places somewhat removed from your location. But if there is always found in your house the sort of music that is appreciated, you'll find your patronage coming from greater distances than ever, and you will have fewer empty seats. There are tut few who cannot possess a Cremona. It is not only exquisite as a hand-played organ, bjt it is an orchestra as well. It may b: played with or without an operator. A double roll system permits following cue sheets by means of instant changes from a solo roll to any standard player roll. Get the whole Cremona story. It is something you should know. Write or wire. The Marquette Piano Co. Chicago. U. S A Cremona (Erjeatre #rgart the same style comfortable seat that the person on the main or mezzanine floor does. The photograph of the auditorium shown on page 89 gives a good idea of the arrangements of the seats. Huge lights from the canopy directed on the front of the building, together with the surrounding lighting system effectively illuminate the theatre. In the lobby are hung unique and artistic chandeliers richly designed. Wurlitzer Organ Installed In connection with the extensive ventilation system is a thermometer placed in front of the balcony that automatically regulates as well as registers the temperature in the building. Music in the theatre will be furnished by a Wurlitzer Unit Organ, which it is claimed, is the largest placed in any theatre between Chicago and the West Coast. The World was designed by Architects C. Howard Crane of Detroit and Harry L'owrie of Omaha. S. H. Goldberg is president of the World Realty Company and H. L. Goldberg, treasurer. Hartman Amusement Co. Plans $75,000 Theatre At Shelbyville, Indiana Construction of a modern theatre building in the heart of the downtown business district of Shelbyville, at an estimated cost of $75,000, will be started within thirty days. Announcement of the plans was made by the Hartman Amusement Company which will finance the building and operation of the playhouse. The theatre will seat 1,400 persons and will be constructed with mezzanine floor, boxes and loges with a lobby extending the full length of the building. The front will be of Venetian architecture of green glazed material with a great archway leading into the lobby. There will be a stage 40 by 30 feet and a curtain opening of 40 feet. The management plans to have dramatic stock, vaudeville and musical attractions in addition to the latest motion pictures The interior decorations will be modelec after those of Loew's State theatre a Indianapolis. Otto Banschbach and Geo J. Rapp will be the managers. South Bend Authorities Examine Operators on Electrical End of Worl For the first time in eight years Soutl Bend, Indiana, is holding examination for operators of motion picture projee tion machines. Sixteen men, all operators in the Soutl Bend motion picture houses replied to j questionnaire prepared by City Elcctn cian William A. Henry, covering th electrical phases of their work, in com pliance with the provisions of the build ing code ordinance. Henceforth in South Bend operator will not be permitted to work withoi having been first examined and given license. Theatres Change Hands In Kansas City Distric Among the changes in ownership an management of theatres in the Kansa City territory during the last week ar Perkins theatre, Holtcn, Kas., sold b J. W. Wendell to G. H. Koch; St. theatre, Phillipsburg, Kas., sold by R. Kingery to S. H. Blair; Palace thcatr Springfield, Mo., sold by H. L. Horn I I. G. Hodges.