Exhibitors Herald (Apr-Jun 1922)

vpril 29, 1922 EXHIBITORS HERALD 91 Vill Design Stage Sets for Rothafel 'lark Robinson Joins Staff at Capitol Theatre, New York City Clark Robinson, scenic artist, has been igaged by S. L. Rothafel as designer ! stage sets at the Capitol theatre, New ork. Mr. Robinson, who is a graduate t the Massachusetts Institute of Tech)logy made his first contribution to the t of the screen as architectural director >r "Way Down East" a production hich required almost a year's work on le designing of sets. Explaining the relation of the set to le picture Mr. Robinson says: "The setting should be a part of the age picture, rather than a background jr it. In this way, the setting be comes a definite part of the story. A single towering column can be made to express the feeling of great power or the simple placing of a chair of a certain kind in a certain position can silently tell the phase of a story. I do not believe in cluttering up the stage with a lot of property and architecture. People do not come to the theatre to get a lesson in architecture. They want to get an impression, a message, a story. I believe the scenic artist should say what he has to say in the simplest way possible, and then stop. In fact, knowing when to stop is almost as important to my mind as knowing what to say." Designs Wrench for Use On Projection Machine Carl Pierce of Morris, Illinois, has made a wrench for use in tightening carbons in the lamp. Describing it, he writes: "The wrench I have designed is for use in placing carbons in lamps on machines. Most machines in my experience are equipped with thumb screws to close the jaws of the lamp. Inasmuch as those thumb screws must be very tight to prevent loosening of carbons under heat it has meant the use of gas pliers usually to tighten them. Pliers are unsatisfactory as it is very hard to bring even pressure on both lugs, and quite often one lug is twisted off. "My wrench gives a straight twist on hoth lugs evenly and enables the operator to change carbons without barking knuckles on the lamp house or burning his fingers in the operation." Dallas, Texas to Get New Theatre to Cost Million Contract for the new $1,000,000 theatre at Dallas, Tex., will be let by Interstate Amusement Company in the near future. John Eberson, 212 East Superior street, Chicago, is the architect. CHARLES RAY GREASED LIGI IN GHTf/V The New Low Priced LU-MI-NUS Attraction Board Here's a new standard Lu-Mi-N'us sign that marks the latest progressive step in the field of theatrical sign illumination. It is built on the well-known Lu-Mi-Nus principle of flat glass letters (with gold bevel outline) that give the most effective distribution of light and makes your message stand out beautifully brilliant. Thousands of users attest to the leadership of Lu-Mi-Nus. Theatre owners who now are standardizing in Lu-Mi-Nus, Ascher Bros, of Chicago, for instance, are now changing over their sixth sign from the raised glass letter type to Lu-Mi-Nus. Effective Display Now Within Reach of Small Theatre The new principle of making the background (or the letters of solid panels of glass instead of an individual piece for each letter, brings the cost down to a point where every small theatre afford to have the same effective Lu-Mi-Nus in the country can a display as the large theatre. The new Lu-Mi-Nus should revolutionize theatre displaysenable owners to put up absolutely the best possible attraction boards, either where there are now none or to replace dead looking signs now showing. IN ELECTRICAL ADVERTISING No Breakage — Easy to Change Letters and Clean The new solid glass background eliminates possibilities of breakage that may occur with the individual glass pieces formerly used. It makes the letters easier to change with less handling and in less time. The sign is much easier to keep clean and protects lamps from the elements. The letter plates are of pressed zinc, which eliminates all possibility of rust and minimises weight. Write us at once for information on this new Lu-Mi-Nus; find out how easily and quickly you can start this new, live, attractive sign working for you, bringing more and greater crowds to your theatre. SPECIALISTS ELECTRIC SIGNS INC. 1400 SO. MICHIGAN BOULEVARD, CHICAGO, ILLINOIS