Exhibitors Herald (Apr-Jun 1922)

ypril 29. 1922 EXHIBITORS HERALD 93 i dramatic moment from "Yellow Men and Gold." a new Gouverneur Morris story directed by Irvine Willat and distributed by Goldwyn. Radio Apparatus Being Installed at Victory Theatre, Evansville, Indiana Patrons of the Victory theatre, home f First National attractions in Evansille, Ind., are to have radio music with aeir pictures. Taking leadership immediately with the opularizing of the new "fad" in his secion, Byron Brentlinger, manager of the neatre. has laid plans to lure the music at of the air for the benefit of his audinces, and the apparatus is now being istalled. Large amplifiers will be placed t many points in the theatre, to give very person in the house an opportuity to hear the music. Says Music Fits Films While operation of the apparatus will etermine its uses when the installation ; completed. Mr. Brentlinger believes e will be able to use it with his feaure pictures. He points out that conert antl grand opera music fits well .i:h almost any feature picture, and says will be possible to get a wide selecion of music for his purpose. However, if it is necessary, the film rograms may be so arranged that the adio phone will be used at some times s a fill-in on the program. This would •e especially true at times when big rize fights were being announced, blow y blow, over the radiophone, or when !ie returns of championship ball game, tc, were being broadcasted. Radio to Give Program • Manager Brentlinger is planning an•tner method of using the radiophone, le plans to use the Evansville Courier broadcasting station to send out nightly the attractions at the theatre the next day. He will arrange for amateurs who receive these announcements to bulletin them in their communities and believes the advertising will be of great value throughout the surrounding section. Batavia and Olean Houses in Merger; Costly Fight Ends (Special to Exhibitors Herald) BATAVIA, N. Y.. April 18.— A theatre warfare, lasting over a period of two years has ended in a truce with the disagreeing factions united through the forming of a corporation merging the playhouses in Batavia and Oleon which have been involved. Allied Theatres of Olean. Inc., has taken title to the four theatres with Xikitas D. Dipson, owner of two of the Oleon theatres as general manager of all the theatres of Oleon, and vice-president of the new corporation. Directors of the Allied Theatres of Oleon. Inc.. are Charles Bordenaro and Donald It. Dusenbury of Oleon and Mr. Dipson and Judge Washburn of Batavia. Mr. Bordonaro is president of the corporation, Mr. Dipson vice-president and Mr. Dusenbury secretary and treasurer. The merger brings to an end a long period of controversy in a three cornered tight in which all parties concerned suffered as a result. Build Huge Sets for Fairbanks New Film Will Start Actual Filming of Production Soon — Title Is Undecided Actual filming of Douglas Fairbanks' next photoplay feature, yet to be named, will be started soon. The cast is practically complete, with Enid Bennett in the role of Maid Marion, Wallace Beery as Richard the Lion-Hearted, Sam De Grasse as King John, the usurper, Paul Dickey as Guy of Gisborne, the arch villain. Mr. Fairbanks himself will play the hero in a role showing him first as the Earl of Huntington and later as Robin Hood. Fairbanks at Studio Since his return from New York Mi. Fairbanks has been at the studio every day with Allan Dwan, director, supervising the building of sets and the perfecting of the new story. Sets now under construction are said to be the largest ever built at the film capital. A portion of the studio is to be turned into a tournament field, and an athletic field has already been laid out where members of the cast are daily training for difficult feats they will be called upon to perform. Instructors have been engaged to teach sword play and archery, which will be featured in this forthcoming picture. Film Will Be Lavish. Mr. Fairbanks asserts that his new vehicle for United Artists publication will be a much more lavish spectacle than "The Three Musketeers." For five months he has been working on the story, assisted by his scenario and research staffs, and his, technical staff. Allan Dwan has been applying himself to the picture since the first of the year. Mr. Fairbanks is said to be putting his whole heart and soul into the work, relying on the forthcoming film to push forward another big offensive of progress for the film industry. Dolores Cassinelli, Inc., Announces Completion of First Independent Film Major F. H. LaGuardia, legal adviser for Dolores Cassinelli, Inc., announces that the final cutting and titling of "Challenge," the first independent production starring the Italian actress has been finished. The picture will run about six reels. Great outdoor scenery is said to mingle with a story of dramatic appeal and heart interest. The company traveled to northern New York and some of the scenes were made around Saddleneck mountain where director, cameraman and players struggled through snow drifts to get shots on the top of the mountain. The cast includes in addition to Dolores Cassinelli, Rod La Roque, Sacia DeMooers. Walter Richman, Frank Norcross and James Jennings. Tom Terris wrote the story as well as directed the production. Used Fotoplayer at a Bargain Price! Remarkable opportunity for motion picture theatre! Fotoplayer in perfect condition; gives complete orchestral reproduction; played by hand or from doubletracker player piano; provides excellent picture music at minimum cost. Music continuous — no pauses for rewinding — can be changed instantly to fit the scene. A chance to make your music, as well as your films, a source of steady profit! Terms, if desired. Satisfaction Guaranteed. Write for full description. A. C. Cox, 717 Tribune Bldg., Chicago TYPHOON POOLING QYSTEM ■ TYPHOON FAN CO. 345W.39ST. NEW YORK