Exhibitors Herald (Apr-Jun 1922)

CHICAGO TRADE EVENTS France Still Likes Its American Films Jones Says U. S. Theatres 100 Years Ahead of European Although his European trips are always pleasure jaunts, Aaron Jones, head of Jones, Linick & Schaefer, takes the opportunity to survey conditions theatrical. And the results of his survey during his most recent trip, which took him to Egypt, Italy, Spain, Greece and France, might be summed up as follows: American Films Popular American films still predominate in France, and are more popular among the French people than their own product. American theatres are still 100 years ahead of anything they can boast of across the pond. "In Egypt," he said, "you find a great many English-made pictures, a few French pictures and a majority of American western productions. Italy exhibits almost exclusively Italian and French productions, although I did see many William S. Hart and Tom Mix thrillers. Must Learn Production "In Rome and in Alexandria I found a much better class of pictures. Paramounts were in the majority here. The principal thing the European picture manager has to learn is projection and presentation." Mr. Jones stated that the principal business of the continental theatre seemed to be selling drinks during intermission. This is true no matter how small the theatre, he said. Theatre at Evanston Repeats Three Times On Melford's Picture This may not be a record for repeat booking, but if it has its equal it has not been announced. The picture: George Melford's Paramount production, "The Sheik." The picture played the Hoyburn in Evanston for two days, January 9 and 10, to hold-out business. On January 18, the picture drew capacity crowds at the Star, just a block from the Hoyburn. Manager Sturtcvant of the Hoyburn presented the picture again on April A with such success that he has booked it again for April 22. This record on repeat booking occurred after the feature had played the Howard theatre, which draws Evanstonians, for four days. It looks like Manager Sturtcvant and the local exchange have something to boast over. Teitel Visits Film Row H. S. Teitel of Indianapolis, wellknown film renovator, was a visitor along film row last week. Transfers Steinson To Head Office Here W. C. Brimmer, Former Head of Vitagraph Here, Resigns John A. Steinson of St. Louis has been transferred to the managership of the Chicago exchange of Vitagraph from St. Louis, where he also had charge of the company's affairs. W. C. Brimmer Resigns Mr. Steinson succeeds W. C. Brimmer, who has been chief of the local branch for a year or more. Just what Mr. Brimmer, whose resignation was effective last Saturday, is contemplating for the future, has not been announced. Mr. Steinson comes to the Chicago branch with experience both as an exhibitor and an exchange man. His association with Vitagraph has extended over a period of five years, but this represents only one-third of the time which he has devoted to motion picture work. Formerly Lived Here Prior to his entering the film field, Mr. Steinson was in the wholesale business in Chicago. In returning here, he sayj that it feels "just like getting back home." Paramount's New Chicago Manager We present herewith a good likeness of C. C. Wallace, new manager at the Chic a g o exchange o f Famous P 1 a y e r sLasky Corporation, so that you may give him a hearty welcome when you spot him along Row. Mr. lace Film Walhails from Washington, D. C, that is to say, the capital city was his last stand previous to his assignment to the local exchange. This is not Manager Wallace's first assignment in the Middle West, however. Prior to assuming charge of the Washington branch, he represented Paramount at Indianapolis. Ludwig Siegel Heads Chicago Organization Four Vice Presidents Named at Annual Election of Local League Ludwig Siegel of the Prairie Garder theatre was elected to succeed Johr Silha as president of the M. P. T. 0. ol Chicago at a meeting of that organization last Friday. John Silha Declines Although Mr. Silha was urged to ac cept appointment as one of the eight di rectors he declined. Those elected to th( board were: Louis Frank, E. J. Haley Andrew Cuser, Joe Hopp, Nathan Joseph J. Paley, William F. O'Connell and M Siegel. Four vice-presidents, one from eacl section of the city, were also appointed For the Southwest side, Aaron Sapper stein of the Palais Royal; North Side, H Goldson of the Julian; South Side George Paul of the Grand, and North west side, Julius Lamm of the Brunhilc & Young circuit. Powell Is Elected Other officers for the ensuing year are Corresponding secretary, Sidney Smith financial secretary, Adolph Powell; treas urer, D. J. Chrissis, and sergeant at arms. Max Smalley. The board of directors of the Illinoi unit is scheduled to meet this week t elect officers, this duty having been as signed to the board by the conventio held recently at the Sherman. Lubliner & Trinz Book "The Man in a Million Clyde Elliott of Clyde Elliott Enteprises has booked the Obenchai» pictui over the Lubliner & Trinz circuit in Ch cago; the Harry Grampp circuit in III nois and the Gregory circuit operating Indiana. Ziegfield Cuts Its Prices Hans Spanuth, who has assumed mai agement of the Ziegfeld theatre on Micl gan avenue, announces that the admi sion price has been cut from $1.10 to cents, beginning April 16. A radiophc has been installed in the house. Si Griever, of Griever Productions, a nounces he has added many new offerin to the already large and varied list of £ tractions for Central West exhibitors. sides the Prairie Pictures, Inc., two r< Westerns, and Chesboro five reel Weste features, they have acquired "Oh Mab Behave," with Mabel Normand and Ow« Moore, purchased from the Aywon Fil Co. Speaking of Universal salesmen, T, Schlanger is now numbered among t old married men. He has taken a flat 6040 Lawrence Ave.