Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000527
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
October 27, 2022
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Mav 6. 1922 EXHIBITORS HERALD 25 "Chaplin as Fans Like Him Best!" — Motion Picture News. All the trade experts agree that this is one of his topnotchers. Read 'em and book it ! '"Pay Day' is Chaplin as the Chaplin fans like him best. Twenty-five minutes of excellent entertainment. It is Chaplin from beginning to end and the fans will welcome it with delight." — Motion Picture News. "You're going to fight to get this one. Replete with roof-lifting laughs from start to finish. The pinnacle of comedy achievement. The public will laugh itself weak." — Moving Picture World. '"Twenty-five minutes of rollicking fun and rapid action. It keeps the audience rocking in a continual gale of laughter. It's a money maker for exhibitors evenwhere." — Exhibitors Trade Review. "Once more Chaplin proves himself the king of comedians in a two-reeler that has all the drawing power of a feature and 'then some,' as far as the box office is concerned. ' Pay Day' is in a class with 'Shoulder Arms' and "The Kid.' If you have been feeling downhearted, if the coffers are empty and the box office looks blue — cheer up. Here's another Chaplin picture that will swell the receipts and make everybody happy." — The Film Daily. Charles Chaplin in "PAY DA Y" Written and directed by Charles Chaplin V. FIRST NATIONAL ATTRACTION