Exhibitors Herald (Apr-Jun 1922)

28 EXHIBITORS HERALD May 6, 1922 .MARTIN J. QJJIGLEY PUBLISHER/ €P EDITOR Published every Wednesday by Martin J. Uuigley. Editorial and Executive Offices: 417 South Dearborn street, Chicago, Illinois. (Telephone: Harrison 9248-0249.) New York Office: 1476 Broadway. (Telephone: Bryant 1368 and Bryant 5111.) Los Angeles Office: 453 South Spring St.. (Telephone 600-10.) All Editorial and Business Correspondence should be addressed to the Chicago Offices. Subscription Price: United States and Its Possessions, Mexico and Cuba, $3.00 a year; Canada, $4.50 a year; Foreign Countries (Postpaid), $5.00 a year. Single copy, 25 cents. Copyright, 1922. All Rights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XIV May 6, 1922 No. 19 Looking Up There are many good reasons for considering production a barometer of conditions in this business. The producer, because of the requirements of his position in the industry, must either sink or swim on the basis of his judgment of future conditions both as to character and as to quantity of production. If, indeed, production is an accurate barometer of conditions the immediate future may be looked forward to for a return of better business conditions. Production plans disclosed within the past two weeks indicate that during the coming Summer the studios of America will be busier than any time within the past two years. * » # Harding's Views It is to be hoped that nothing will interfere with the acceptance by President Harding of the invitation to ad OF SPECIAL INTEREST Patrons Voir Overwhelmingly for Lrbuckle Films 32 l-r. »s Hooks Should Crystallize Ideas into tirccnlinclts 34 NEWS OF THE w BSBK Cohen sad Walker sl>llf: Open Eight for Control of H. P. I. O. A 29 Benjamin Hampton Disposes of Eiim Holdings In llig Ileal 31 ••lllg I'our" Siibxidinrj A\ i 1 1 Offer Market for Independents 31 Barn | Talks Holi (enter of Stage at "Love Feast" 33 Neilan < loses lllntrihullon Arrnnge nent with Goinwyn 34 r. \. Powers mjusosuices \iniintion with Hani Producing lulls 35 Omelals or First National Are ite eleeted nl Annual Meeting M DntllKhl Saving nai Sunday Closing dress the coming convention of the Motion Picture Theatre Owners of America. As a former newspaper editor the Chief Executive doubtlessly holds a broad and sympathetic vision with respect to the possibilities of the pictorial means of thought transmission as represented by the motion picture and an address from him to the theatre owners assembled in Washington would afford much encouragement, inspiration and valuable advice, meanwhile making the event one that would live brilliantly in the record of the theatre owners' association. * * * Arbuckle Pictures Because of the complexities of the situation the question of whether the Arbuckle pictures should be returned to the screen is receiving widespread discussion in the trade. The announcement of Mr. Will Hays that these pictures would not immediately be returned to the screen appears to have received popular approval. If these pictures were put out broadcast throughout the country at this time, the industry doubtlessly would be subjected to much criticism. If, however, the pictures are from time to time exhibited in various localities without widespread trumpeting and fanfare it can be determined just what is the public opinion on the question. This opinion— whatever it may be — should be considered as decisive with respect to what course should be taken. * * # The Tide Turns The censorship tide in New York state appears to have turned with the vetoing last week of an amendment to the present censorship law which would have invested the motion picture commission with extraordinary powers. The fact that greater and still greater power was sought by the commission is hardly notable as it simply is in line with the censorship spirit. Governor Miller's veto, however, coming after he has had a practical demonstration of censorship for several months, is of considerable interest. I>cfeatcd In Illinois 43 Expect 20O Civic Workers at Atlanta Better Eilms Conclave 44 DEPARTMENTS Pictorlnl Section 37 The Week in New York 42 Money Making Ideas 44 The Theatre 45 NewMpietu res 53 With the Procession in l.os Angeles 57 Reviews 59 Public Rights I.enguc 03 Letters from Headers 68 Topics of the Day 68 What the Picture DM for He 69 Traveling Through tfebrusks with II. E. N 80 Thentre equipment 81 Chicago Trade lOvents 86 QuJuC tO Current I'lelurcs 88 Re -Takes J. R. M. Well, anyway the Radiophone has taken some men's minds off of prohibition. * * * Awful plebeian, that fellow Hays. He gets down to work at 8 o'clock. * * * He probably meets some of 'em just going home. * * * Old Stuff We refuse to get excited over the announcement that Mary Garden is again going to star in pictures. * * * They're the Hardest I see where Bennie Ziedman has an option on "The first fifty years." Why didn't you make it a hundred while you was about it, Ben? * * * Lucky It's a good thing that Hotel Willard fire occurred before the film crowd got there, or some of them would have lost their other shirt. * * * Our New Feature By Dan E. Daily Gee, Whiz ! This writin' a col. isn't so ezy. Maybe, if I mispell ev'ry other word, it'll look funnie, and my bum languige wont make me look like a rummie. Well here goes. Herd a rumor that Ford's Dear^ born Independent is to be made the official organ of the M. P. industry. Had to go to press without findin' out if it was so. That's one trouble with Industry. Too many rumors It takes all the pep outa th' news Worst thing in world. Trade ought to squelch it. Ask Mister Hays He'll tell you it almost ruined the P. O. biz. for the bandits. The) couldn't tell when the ol' mail was due. Its same with pics. Its rumored a big pic. is being made. An then when you go to see it you fine 'taint so. It worries the exhibitor too. He sometimes don't know where his next limousine's coming from. Punk picshures, accordin' to Joe Lee, kill biz. Out west there's a guy who has discovered that ol fillums mixed with sawdust make fine fuel. They burn fierce. That'^ a good idear. Buy up all the ol fillums arid sell 'em to this fellah Out West. And keep the home fires burnin'. By-and-by we'd have onl) supcr-de-lux produkshins left. Nc charge fer this idear. More next week. * * * Too Cold for the Park Ho, for Washington. The N. Y Telegraph has rented a room in a hotel so has Harrison. Looks like big doings IN THIS ISSUE