Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000744
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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50 EXHIBITORS HERALD May 20, 1922 JACKIE COOGAN IMPERSONATORS, 150 of them, paraded for G. A. Rea, operating the Orpheum and Forum theatres, Hillsboro. O.. in the interests of the First National attraction, "My Boy." A novel and adaptable feature of the campaign was the prominent display of a telegram from Roy Haines, manager of the Strand at Cincinnati, the catchline reading. " 'My Boy,' from the Strand, Cincinnati, to the Forum, Hillsboro, in One Week." T PICTORIAL ELOQUENCE was an outstanding characteristic of the Empire, Syracuse, N. Y., lobby display for First National's "The Rosary," a picture in behalf of which lobby exploitationists have extended themselves. EXCLUSIVE PATRONAGE, the sort that attends the theatre unenthusically and at great intervals, is attracted by advertising of this character. Invaluable support obtainable by its ml tivation warrants expense involved. ANOTHER STRAND IDEA, and Strand ideas are good, was applied to the exploitation of First National's "Smilin' Through " The sedate couveyance shown above was driven about the streets of Syracuse during the rim. "LONGER EXHIBITION LIFE" films used by F. L Hy man during his Revival Week were presented with infinite care Witness the prologue setting for the Paramount-Cosmopolitan production, "The Inside of the Cup."