Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000745
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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vlay 20, 1922 EXHIBITORS HERALD 51 kREE TICKETS were strewn about tt window display of the Strand theale, White Plains, N. Y., for Pararunt's "Saturday Night." The germ c an idea worth developing. GOOD LOBBY COMEDY is a new phrase conveniently applied to the attraction of this classification which enables such showmen as Ralph Windsor, Star theatre, Portland, Ore., to prepare such a front as he used for Associated Exhibitors' "A Sailor Made Man." Watch for them. J3KIE USHERS provided a capital finishing touch for F. K. O'Kelly's "A SailorMade Man" front when that attraction was exhibited at the Liberty theatre, ■ Masonton, Pa. Like Mr. Windsor's front, shown above, it gets full value out of the widely advertised Harold Lloyd comedy. SIDE DOOR BANNERS reading "Don't Miss Seeing 'Saturday Night' " were used by the White Plains Strand. I ^CEo OF EIGHT^ PIECES OF EIGHT." In this case three "pieces of eight" amount to one excellent 24-sheet prepared by the Star Serial Corporation for the Eddie Polo serial, "Cap'n Kidd." The paper is colorful and reflects action of the type that makes for serial satisfaction. "The Serial Tremendous," catchline, is better than commonly observed on billboard stuff and should prove effective in every type of advertising employed by exhibitors using the attraction.