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av 20. 1922
EXHIBITORS HERALD
A still from "Reported Missing," which may be duplicated ; practically no expense for prologue purposes. Stock i;nery and costumes found in every performer's wardrobe ill serve, reducing expense to a minimum. Any musical dii:tor can select suitable song numbers after viewing the I tare.
Direct cue for a prologue in which a quartette in blackface may ape the mannerisms and possibly a bit of action from the picture. The stage setting involves a certain amount of expense but where as many as four persons are employed for presentation this will not be regarded as prohibitive.
Reported Missing"
"Reported Missing," Selznick feature starring Owen Moore, is by common agreement of those who have seen it a picture of unusual entertainment qualities attained through distinct departure from the beaten track of production.
Due to the rarity of such attractions and the consequent gain to be had through properly capitalizing them the suggestions made on this page are offered.
THE fact that the picture is essentially comedy, that phase of the "comedydrama" hyphenation being most strongly stressed, permits of widely varied treatment. Stunts are admissible as fit exploitation. Lobby displays, prologues of any character and distinctive newspaper advertising are in order.
In the marketing of such a production
to the public the theatre man who enters most enthusiastically into the work and introduces most innovational promotional methods profits most from the exhibition. Bonds of theatre convention are loosed and new avenues of approach to the ticket buyer are opened. The progressive showman, who is also the successful showman, does not neglect the opportunity at hand.
Getting On
TWO years ago we visited the Woodlawn theatre. Chicago neighborhood house, and were momentarily discouraged when a slide broke into a feature picture to announce that a certain physician was wanted at the box office drew a smattering of audible complaint and a number of muffled chuckles. Last Sunday night we attended the same theatre, saw another slide of the same sort, this one broken into "Reckless Youth" just prior to the shipwreck, and the audience took it like ladies and gentlempn. We are getting on.
Where stage equipment is such that elaborate lighting
< ?cts are obtainable a storm at sea may be produced on the 1 ge with dramatic vocal numbers. Ship furnishings such
< shown in the still may be used effectively, also, in pro
< :tion of a lobby display for use during the run of the pro« :tion.
Two persons made up to represent the characters in the above still may enact a satisfactory prologue or epilogue for the feature. The setting is not difficult nor expensive, nor is the costuming. Nautical numbers of the lighter type, of which several are available, will serve adequately in this prologue.