Exhibitors Herald (Apr-Jun 1922)

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56 EXHIBITORS HERALD May 20. 1921 Stage setting used for "Woman Wake Up" at the Rivoli, Portland, Ore. Inside and Out Campaign A Hit "Woman Wake Up," Associated Exhibitors feature starring Florence Vidor, was accorded by the Rivoli theatre, Portland, Ore., a campaign of exploitation effective "inside and out." Pictures reproduced herewith show the highlights. CA. METZGER, manager of the • Rivoli, spared neither time nor money in his efforts in behalf of the picture. Despite a mis-spelled word in the title on his largest frontal banner, the lobby display was a veritable broadside of ticket sales arguments. In his frequently chronicled decorative achievements. Mr. Metzger has acc'onipl slu . nothing better than this. On the stage a still set of unusual effectiveness was installed. Although the materials used are such as may be obtained by any showman with no expense through co-operation with merchants, the pictorial and suggestive values of the arrangement are great. To grasp the cumulative merit of the campaign in its pictured phases, incomplete as they are, .speculate as to the mental processes of a passerby during the run. The front attracts the eye. The multitude of signs and banners demands inspection, [n all this layout there must be one selling argument that will lea any but the most obstinate to the ticke window. Thus, the lobby is negotiated, the in terior is gained, and the stage setting given its opportunity to apply the hiu touch of preparation for the picture Under such circumstances interest i focused sharply upon opening scenes an introductory tabulation. The entertain ment value of the picture is enhance through the assurance of close attentio thus obtained. In newspaper and other advertising fo the attraction, obviously, the title permit of widely varied applications, especiall in co-operative undertakings. Dome Opening Delayed; Lots of "Trouble OCEAN PARK. CAL.— The Don theatre, new link in the West Coa: Theatres, Inc., chain, opened April 1 with Jackie Coogan's new pictur "Trouble." Trouble of several diffcrci kinds delayed actual opening of the th. atre until 10 P. M. but the crowd waite The theatre was packed until long afti midnight. THEATRE ■ now puyinc OrCHIIi SAT licit f ■ ill Lobby display used by the Rivoli, Portland, Ore, for "Woman Wake Up.' Crowd drawn to the Dome theatre, Ocean Par Cal., to see Jackie Coogan in "Trouble." Roosevelt Organ Solos Effectit) P XTRAORDINARY charm is id parted to the organ solo which is part of every program at Ascher's Koos velt theatre, Chicago, through superii" position of text slide upon motion pi ture scenic background. The mechanii of the stunt are simple. Words of the musical number used at projected from slides, while letters upc light blue ground, each of which earriJ two or three bins of the text. A scenl from which subtitles have been deleted' thrown upon the screen simultaneous and takes the blue color of the slid Ocean, sk\ and horizontal scenes a used chiefly, with occasionally a hit i appropriate animal life.