Exhibitors Herald (Apr-Jun 1922)

May 20. 1922 EXHIBITORS HERALD 67 Vhat the a^ew York cJSlewspapers Said oAbout "TOO MUCH BUSINESS " FROM THE NEW YORK WORLD "Too Much Business" keeps right after its story every minute of the time, so that at the end you feel a natural desire to applaud. Did you ever notice how few photoplays ever cause you to lay your hat and coat in the next seat and clap your hands? "Too Much Business" is attractive in theme largely because it stands right up face to face with "big business" and exposes the sham of parts of it. FROM THE NEW YORK HERALD It is high time that the typical big business story of to-day should have a little good humored fun poked at it, and Earl Derr Biggers, who has written so many stories of just that kind, was the very man to do it. "Too Much Business" has been adequately preserved in the screen reproduction. The continuity is even more business-like than the story and the many entertaining features of the picture ought to help the tired business man in getting over that tired feeling. FROM THE EXHIBITORS HERALD / This is seven reels of clean, high class comedy with a sufficiently interesting story of romance and love as to make it an exceptionally attractive entertainment. From Harrison's -Reports A highly amusing high-class comedy-drama. Its production end is flawless, the acting of the characters being natural and probable, the continuity smooth, and the logic sound, even though the underlying idea is farcical. Each scene seems to grow out of the preceding one in a natural and logical manner. FromtheNen; York Morning Telegraph The Yitagraph picture, "Too Much Business," suggested by Earl Derr Biggers' story, "John Henry and the Restless Sex," as published in the Saturday Evening Post, offers most amusing entertainment at 4he Capitol this week. Not only is the action plentifully supplied with humor, hut the subtitles provide many a good laugh as well. All in all it is a comedy feature that hardly could be improved upon. "Too Much Business" is good, clean, legitimate fun. It is bright and pleasing entertainment that is t>ound to find favor with all who are fortunate enough to see it. From The York Sun "Too Much Business," the Vitagraph production directed by Jess Robbins, which is at the Capitol this week, is a lively and generally mirthful tale. It has all the quaint satire on business efficiency 01 JX-rl Derr Biggers' original, "Joan Henry and the Restless Sex," and the natural absurdity attendant upon the arrangement whereby a young salesman who obtains an option on the hand of his employer's secretary for thirty days is kept in leash till the spectator ceases to look for absurdities. The situation growing out of the salesman's conduct of a hostelry where busy mothers can park their children is farcical, but for once farce seems right around the corner from real life. From the New York crening 'Post "Too Much Business" is an amusing film. Good comedy is rare, so we can be thankful for the picture at the Capitol this week which not only highly amuses but has a real plot. It is based on Earl Derr Biggers' Saturday Evening Pos,t story. "John Henry and <the Restless Sex." an antidote for gloom and the blues. From the New York £rening £\fail When farce comedy i~ played before the camera by actors "who have a real appreciation oi the needs of farce, directed by a man who has a like appreciation, the result is just about as good screen entertainment as one may well wish for. An excellent case in point is "Too Much Business" which is playing at the Capitol Theatre this week. Given an ingenious farce plot, the players have proceeded to make the most of it without dipping too greatly in burlesque. The consequence — an extremely funny picture that causes many a chuckle, interspersed with not a few hearty laughs. FROM THE NEW YORK AMERICAN There was Tully Marshall, always such a fine and responsive actor in a veritable Scrooge of a role — that of a fussy, belligerent , irritable old business man, with a perpetual grouch. .Marshall teas at his best. FROM THE EXHIBITORS TRADE REYIEW This satire on American business gets the laughs from beginning to end. It is one of the best king comedies we have seen for a lon<g time, and what is more, the comedy situations haven't the appearance of being forced in by the scenario writer in hopes of getting a laugh. They fit in as a natural sequence to the action of the story, which makes them all the more laughable. It is really good clean comedy with the laughs kept in and the slapstick stuff kept out. From the ^eti' York Globe "Too Much Business," is the deftest comedysatire we have seen in many a long day. This picture at the Capitol is at last a humorous version of life that has no burlesque, either of situation or character. The element of sentiment is delightfully handled. The acting in practically every part is just about all that could be desired, and certainly far more than one expects nowadays. The picture is a triumph for a new idea in direction. There is .1 refreshing degree of consideration for the intelligence of the spectator that extends even unto the subtitles. The action moves along at a line rate, and because of a wealth of detail there is no padding by way of close-ups and horseplay and consequent slowing up of the action. ALBERT E. SMITH president FROM THE NEW YORK EVENING TELEGRAM "Too Much Business" is a unique and entertaining comedy, occasionally bordering 011 the farcical, but studiously avoiding auy trace of the slapstick. The picture is crammed with action and a certain whimsical humor, uever strained and frequently repressed. Nearly all the subtitles are reminiscent of the humor of the original Earl Derr Biggers' story and the picture has been given a lavish and painstaking production.