Exhibitors Herald (Apr-Jun 1922)

Mav 20. 1922 EXHIBITORS HERALD 75 Second National Is Gratified Over Progress, Says Policy Statement Off icials Declare Success Indicates Co nf id en ce of Independent Producers in Company 's Plan Of Economy and Fair Dealing Star Cast in Next Coogan Production lackie to Have Big Support in "Oliver Twist" Now Being Filmed '"Oliver Twist" will be a massive proiuction with an exceptional cast of playrs. according to Sol Lesser and Jack Coogan. Senior. Characters Are Listed Jackie Coogan will enact the role of oung Oliver and Lon Chaney will be een in the role of Fagin. Gladys Brockveil is playing the part of Nancy Sikes md George Siegmann will be seen in the ole of Bill Sikes. James Marcus is enicting the role of Mr. Bumble and Nelson \IcDoweIl will be seen as "Sowerberry." he old undertaker. Carl Stockdale will jlav the role of "Monks" and Aggie Hering will be seen as Mrs. Corne. Jean standing plays the part of Charlotte and Jertrude Claire is Mrs. Maylie in the Twist presentation. The Artful Dodger is nacted by little Edouard Trebaol of the hirteen Trebaol kiddies. Taylor Graves ilays Charlie Bates and Lewis Sargent vill be seen as Noah Claypool. Eddie Soland enacts the role of Toby Crackit md James Hazleton plays Grimwig. Jonel Belmore portrays the character of \Ir. Bronlow and Florence Hale, the haracter of Mrs. Bedwin. Adhere to Story Frank Lloyd is in complete charge oi lirection with Harry Weil assisting him. \Ir. Lloyd will not deviate from the Dick■ns volume. A large technical and art lepartment staff has been formed by the Toogan organization and massive settings iow are erected in every portion of the ,'nited Studios. Many Periods of History Represented in Pictures Under Way at Lasky Plant Many periods of history are represented it the Lasky studio where various proluctions calling for costumes and types >f different periods are under producion. The George Fitzmaurice picture. 'To Have and to Hold." contains an aray of actors and actresses in the cosumes of the seventeenth century. William DeMille's Paramount producion, "Nice People." includes certain listorically correct costumes in special cenes with people garbed in the fashion >t the Colonial period. In Irwin Willat's photoplay. "The iiren Call." are big settings disclosing a asino in Alaska boom days with women nd men of every kind representing all luarters of the globe. iamilton to Concentrate On Six Special Comedies During the coming production year -.loyd Hamilton will make six big speial comedies under his own name. The Iamilton comedies will be published by •-ducational Film Exchanges, through ^hich the Mermaid Comedies in which iamilton has been featured have been istributed for the last two years. The Hamilton-White Comedies, Inc., roduction company is to be considerbly enlarged, with the addition of sevral popular comedy stars as well as ^clinical workers, leaving Hamilton and is staff to devote their entire attention ^ the six special Hamilton comedies. Second National Pictures Corporation, launched a few months ago with the announced intention of applying organization and systematic methods to distribution of pictures, has issued the following statement of policy, purpose and results achieved: "Realizing that the enormous expense of distributing pictures, due to the cumbersome mode of operation and the unorganized condition of the industry, could be done away with to a great extent, a group of men who had devoted considerable time and thought to the situation formed the plan for establishing Second National Pictures Corporation as a systematic distributing concern. They believed the time ripe for putting in operation an organization free from entangling alliances, designed to get results without waste and with a small overhead. Select Twelve Pictures. "From more than 100 pictures offered by independent producers, the twelve of strongest appeal, highest entertainment value and greatest box office drawing power were selected. "It was deemed wise to enlist the men of greatest proved efficiency in the various territories to represent Second National. For this reason many early offers for territory were refused, as the policy adopted was to make haste slowly rather than risk making mistakes. The 100 per cent territory could have been sold many times over if Second National has been content to accept any kind of distribution offered by applicants. Overhead at Minimum. "The photoplays secured are far superior to the average program pictures of the kind that have been sold as features, yet. with the minimum overhead that Second National is operating on. these can be released at an extremely low grossing. This will enable Second National during the year to have the closest cooperation with the men who handle its product in the key cities, and will insure the development of an organization that can go to independent producers of the best in motion pictures with guaranteed gross showings surpassing those that can be offered by any existing distributing organization. "The Second National exchanges so far established are: "Greater New York anil Northern New Jersey, headquarters in New York City; New England States. Boston and New Haven; Northern New York. Buffalo; Eastern Pennsylvania and Southern New Jersey. Philadelphia; Western Pennsylvania and West Virginia, Pittsburgh; Northern Illinois and Indiana, Chicago; Michigan. Detroit; Maryland. District of Columbia and To THE INDEPENDENT PRODUCER If YOU want to reach the DISTRIBUTOR, the EXHIBITOR, and the PUBLIC with ONE HUNDRED PERCENT SURE FIRE CERTAINTY, our PUBLICITY and EXPLOITATION plan will ASSURE RESULTS. Our SERVICE covers trade journals, '"fan" publications, newspapers, daily, Sunday and rotogravure sections, syndicates, advertising tie-ups, etc., etc. We prepare all copy to bring your production before the EXHIBITOR and the PUBLIC. In addition, we will arrange the marketing of your picture. Address PUBLICITY RESULTS Box 10 Exhibitors Herald 1476 Broadway New York City Virginia. Baltimore and Washington, D. C. : North and South Carolina, Charlotte, N. C, and Ohio, Cleveland. Negotiate for Four "Negotiations now are under wav for four big special productions which will be added to the list of releases as soon as distribution and rental prices will warrant, and from present indications this will be within the next sixty days. "The progress made by Second National is highly gratifying to its organizers, and the rapidity with which independent producers are turning to this concern for the marketing of their product indicates their confidence in Second National's purpose of economical distribution and fair dealing." Annual Spring Convention Of Paramount Sales Staff Held at the Home Office The annual spring convention of the Pararhount sales organization opened at the home office of the Famous PlayersLasky Corporation Monday morning, May 1. All the district managers and nearly all branch managers were present, in addition to a number of the home office executives, when the first session was called to order by General Manager S. R. Kent. Distribution plans for the coming year constituted the chief subject of discussion. Those answering to the roll-call of the convention were: Adolph Zukor, Jesse L. Lasky, S. R. Kent, E. E. Shauer, Eugene J. Zukor. F. V. Chamberlin, R. T. Kant. G. W. Weeks. H. G. Ballance G. E. Akers, F. F. Creswell. Claud Saunders, Oscar Morgan, C. E. McCarthv, A. M. Botsford, Henrv Saulsbun-, John C. Flinn, Ingvald C. Oes, Mel Shauer, C. B. J. Frawlev, W. P. Lindlar, Herman Wobber, W. E. Smith. Louis Marcus. G. J. Schaefer, H. H. Buxbaum, H. A. Ross. H. W. Gi ven, Phil Reisman, H. E. Elder. R. C. LiBeau, L. L. Dent, John Clark, M. C. Hughes, J. B. Digger W A. Bach. M. A. Milligan. H. I. Krause. Harry Danto, P. J. Swift, John Hamill. M. J. Kempner, C. C. Wallace. H. Hunter. R. D. Thomson. W. R. Scates. J. D. Powers. L. F. Britton, Allan Moritz. A. E. Bernstein, R. J. McManus, Charles Reagan. P. A. Bloch, Fred Strief and P. L. Morgan. Prizma Purchases Studio And Laboratorv Buildings The studio and laboratory buildings occupied by Prizma, Inc., at 3193-3197 Hudson boulevard, Jersey City, have been purchased by the company! President C. K. D. Walsh of Prizma closed the transaction. New equipment is being installed to handle the increasing demand for Prizma color product. Obtains Neal Hart Films For Northern Territory M. H. Conhaim of Greater Features Company, Minneapolis, Minn., has obtained the new Neal Hart series of Western five reel features, produced by William Steiner Productions, for Minnesota and North and South Dakota. This virtually closes the entire territory of the country on the pictures.