Exhibitors Herald (Apr-Jun 1922)

Record Details:

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May 20, 1922 EXHIBITORS HERALD 77 'What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this d epartment. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St. Chicago. Associated Exhibitors The Hills of Missing Men, with J. P. IcGowan. — A western with all the nectary ingredients that make excellent itertainment. You exhibitors who adlired Carey in The Fox have as good ii offering in this picture. — Arthur Richrdson, Strand theatre, Schroon Lake, Y. — General patronage. The Sin of Martha Queed, with a speal cast. — This picture was very much ked by all who saw it. but it failed to raw. Personally thought it a tine proiiction. — Chas. Hurich, Ray theatre, ■ickenson, N. D. — Neighborhood patronireAnn of Little Smoky, with a special ist. — Cheap production. Theme old and orn threadbare. Spoiled my best week ight. Just took in enough to pay opating expenses and nothing left for juse. — J. A. McGill, Sumner theatre, umner, Wash., Liberty theatre, Port rchard, Wash. — Neighborhood patronje. The Unfoldment, with Florence Lawnce. — "They don't come back." Remember that and you . will save some oney. Florence's popularity is gone and irgotten. The picture will get you little oney. It's a fair bit of entertainment, ith some clever photography, but that's I.— Harold F. Wendt, Rivoli theatre, efiance, O. Reckless Chances, with J. P. McGowan. -A very good picture for this town, olding interest from start to finish, has. Hurich, Ray theatre, Dickenson, . D. — Neighborhood patronage. First National Penrod, a Marshall Ncilan production, his pleased everyone, even to the older ies, for it took them back many years their childhood. The various episodes ive been worked together into a smooth Anita Stewart in "Rose o* the Sea,'* a First National attraction. running picture. Increased admissions. — Bert Norton, Kozy theatre. Eureka, 111. Her Mad Bargain, with Anita Stewart. — -Fair business. Picture below par. Patrons report fair. — -George Yaughan, Grand theatre, Dunnville, Ont., Can. — Neighborhood patronage. The Silent Call, with Strongheart. — Here is a picture with a dog star and is just as meritorious as the best picture shown. The public surely did praise this one. Book it. It is wonderful. — J. Carbonell. Monroe theatre. Key West, Fla. — Neighborhood patronage. Peck's Bad Boy, with Jackie Coogan. — Everybody liked this picture. Drew both young and old. Jackie is some kid.— E. Noah. Liberty theatre, Frankford, Mo. — Neighborhood patronage. TWIN BEDS, with Mr. and Mrs. Carter DeHaven. — This feature pleased most of my patrons and business was good for two nights notwithstanding a revival meeting in town. A family here who knew the DeHavens when they were children did a lot of good word-to-ear advertising for us. — J. F. Rees, Regal theatre, Wellsville, Mo. All For a Woman with a special cast. — Reports on this picture were good, but my patrons were unable to see it that way. At least 7.3 percent walked out after the first four reels. This foreign stuff don't go much with my patrons. Picture failed to draw. — W. E. Elkin, Temple theatre, Aberdeen, Miss.— Neighborhood patronage. Scrambled Wives, with Marguerite Clark. — A very good clean play. Pleased 99 percent. The 1 percent a grouch. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Molly O, with Mabel Normand. — A good picture but not as good as Mickey. Mickey is better all around, with more appeal to the public, although the picture is good. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. The Old Swimmin' Hole, with Charles Raj-. — Ray is going back, if this picture is a criterion. Business fair. Patrons report poor. — George Yaughan, Grand theatre, Dunnville, Ont., Can. — Neighborhood patronage. Her Social Value, with Katherine MacDonald. — Yery fine picture. Acting A-l, and star is at her best. Katherine MacDonald always goes good here. — Chas. A. Swanson, Opera House, Wahoo, Neb.— Neighborhood patronage. In Search of a Sinner, with Constance Talmadge. — A very good picture to please your patrons, and that is what we all strive to do. Connie put it over in her usual clever style. — Chancellor Bros., Dreamland theatre, Arcanum, O. — Neighborhood patronage. Peck's Bad Boy, with Jackie Coogan. — Everyone pleased and asking when we will have another with Jackie. Sure knows how to please them. — W. E. Stepp, Regent theatre, Pleasanton, Kan. — General patronage. Mother O'Mine, a Thomas H. Ince production.— Absolutely 100 percent picture. Some of my patrons said it was the best they ever saw. Good business. — C. H. 'You Just Can t Go Wrong ' I feel that I would be ungrateful indeed if I did not write you an expression of appreciation for "The Box Office Record" which you recently sent me. It is the greatest scheme yet devised to help out the showman and I have used it, to support this statement, with gratifying results. Last week I played "The Greatest Love" and gave it my personal endorsement on the strength of the exhibitors' eports. The picture was all that it was claimed to be and I got many fine compliments and even thanks for showing it. You just can't go wrong if you study "The Box Office Record" and book accordingly. Don't listen to salesmen, but study "The Box Office Record" and you'll win. Alas, too many of us listen to the salesman first and study the "Record" after he is gone. If you ever get out another copy, be sure that I am on the list to receive one. Don't care what it costs, I want one. Again thanking you for my copy, and wishing you ev^ry success, I am, Very sincerely yours, H. P. THOMPSON, Liberty theatre, Pardeeville, Wis.