Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000776
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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82 EXHIBITORS HERALD May 20, 1922 good crowds. Picture above the average. Patrons report good. — George Vaughan, Grand theatre, Dunnville, Ont., Can. — Neighborhood patronage. Boomerang Bill, with Lionel Barrymore. — A highly entertaining crookdrama, well acted and nicely produced. — Chas. Born, Elks theatre, Prescott, Ariz. — General patronage. Don't Tell Everything, with Wallace Reid and Gloria Swanson. — On account of the stars this picture should get a large crowd. It did for us. — C. C. Patterson, Opera House, Thurber, Tex. — Small town patronage. The Green Temptation, with Betty Compson. — When they do turn out a super-special why don't they brand it as such? Could have doubled our receipts had we known the quality of this production. It is well worth a return engagement in a few weeks. — Minnie Eakins, koyal theatre, Nowata, Okla. — Neighborhood patronage. The Call of the North, with Jack Holt. — The title gets them in and the picture satisfies them to the nth degree after they are in. Book it and step on it, for it is a box office attraction. — F. W. Horrigan. McDonald theatre, Phillipsburg, Mont. — Mining camp patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — Very fine picture with pulling oower. Boost it. Advertise it. — J. P. Doyle, New Academy theatre, Nunda, N. Y.— Neighborhood patronage. White Oak, with W illiam S. Hart. — In spite of the fact that this picture has plenty of the action that the average Hart fan expects it is not as good as it might be. It was received by a fair sized audience, with very little expression of approval.— E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Little Minister, with Betty Compson.— The 100 per cent family picture. This will make amends for a lot of Paramount's sins. — L. P. Charles, Grand theatre, Chetek, Wis. — General patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — Brought out the largest crowd in weeks for us. A very good picture indeed and pleased at least 95 per cent. — C. C. Patterson, Opera House, Thurber, Texas. — Small town patronage. The Lane That Had No Turning, with Agnes Ayres. — If I had seen this before booking it, I wouldn't have played it for a thousand dollars. Good picture, but it has a hunchback in it; and if you have a hunchback patron, or a family of one, you will be covertly censured. It is very humiliating to a cripple, and pictures of this sort shouldn't be used. Another one like this and cripples will be afraid to come to the show, and their friends resent it. — George H. Newsome, Plaza theatre, Mt. Vernon, 111. — General patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Stars pull public but the story fails to satisfy. In other words, too much stars, too small story. Ctory is vital in picture. — J. Carbonell, Monroe theatre, Key West, Fla.— Neighborhood patronage. A Prince There Was, with Thomas Meighan. — Fairly good attraction which pleased the majority, but did not cause any special comments. Not as good as most of Meighan's late pictures. Action very slow. The little girl, Peaches Jackson, saved the picture from being poor. — J. H. Talbert, Legion theatre, Norwich, Kan. — Small town patronage. The City of Silent Men, with Thomas Meighan. — Here's a picture that is not a program picture, but deserves to be put on as a special. Tom is great as is the cast, story and all. Hook it. — F. W. Hor CHARLIE CHAPLIN in "Pay Day," his latest First National two-reel comedy. The severe looking lady is his wife, in the comedy. rigan, McDonald theatre, Philipsburg, Mont. — Mining camp patronage. The Little Minister, with Betty Compson.— One of the very best we have ever run. It brought out many. Pleased all of the high class patrons. — C. C. Patterson, Opera House, Thurber, Tex. — Small town patronage. Deep Waters, with a special cast.— The poorest Paramount I've had. A few might call it a fair picture. — J. P. Doyle, New Academy theatre, Nunda, N. Y. — Neighborhood patronage. O'Malley of The Mounted, with William S. Hart. — This drew well, but failed to give as good satisfaction as ptst Hart productions. Laboratory print work very poor in the one .we used.-Ray Pfetcher, I sis theatre, Rofeville, 111. — Neighborhood patronage. Her Husband's Friend, with Enid Bennett.— Cannot say much for this one. It pleased about 50 per cent. Weak story. — W. T. Biggs, Unique theatre, Anita, '. .. — Neighborhood patronage. FOOL'S PARADISE, a Cecil B. DeMille production. — This one is a "berry." The best we have had from Paramount in the socalled super-specials in some time. Played it two nights during the time it was being played in the largest theatre in Watertown and business the second night was as good as the first. We thought it must be good from the many favorable comments in the HERALD and boosted it accordingly. We are glad to be able to play pictures like this one. — W. C. Allen, Casino theatre, Antwerp, N. Y. Behold My Wife, with a special cast. — Very good. Many good comments. Wish more pictures equaled it. Boost it to the limit. — J. P. Doyle, New Academy theatre, Nunda, N. Y. — Neighborhood. Behold My Wife, with a special cast. — This was a wonderful picture. Never showed a picture that gave such satisfaction. Behold My Wife ;s a grand success. Pleased 100 per cent. It's a high class entertainment. — G. D. Hughes, Liberty theatre, Heavener, Okla. — Small town patronage. The Inside of the Cup, a Cosmopolitan production. — An excellent picture with a real story and a real moral. Will please the most exacting. Reaches everyone. — Bert Norton, Kozy theatre, Eureka, 111. Male and Female, a Cecil B. DeMille production. — Splendid. There is no reason why this picture should not live every day of the year. — L. P. Charles, Grand theatre, Chetek, Wis. — General patronage. Sentimental Tommy, with a special cast. — Flopped and about lost my shirt. Even the few high brows that turned out failed to comment favorably on this photoplay. — F. W. Horrigan, McDonald theatre, Philipsburg, Mont. — Mining camp patronage. The Woman God Changed, a Cosmopolitan production. — This came very near pleasing our patronage 100 per cent which is going some. It has everything. Will please in small towns as well as the city. — Ray Pfetcher, Isis theatre, Roseville, 111. — Neighborhood patronage. Away Goes Prudence, with Billie Burke. — Just a breezy, flighty little skit of a story, not probable, yet possible. Don't believe many girls would do what she did. Star is clever. — R. Ross Riley. Wigwam theatre, Oberlin, Kan. The Golem, with a special cast. — The poorest picture we ever played. Our patrons walked out on the second reel saying. "Where did you get such a punk picture?" Keep away from this one. — G. D. Hughes, Liberty theatre, Heavener, Okla — Small town patronage. The City Sparrow, with Ethel Clayton — This was no good for me. Story if weak. It pleased about 50 per cent. — W . T. Biggs. Unique theatre, Anita, Iowa.— Small town patronage. To Much Speed, with Wallace Reid.Yery, very good. If you have playec What's Your Hurry? by all means plaj this. Star very much liked here. Sc clean and entertaining. Pleased 100 pel cent. — A. C. Betts, Powers theatre, Ret Creek. X. Y. — Neighborhood patronage. What's Your Husband Doing, witl Doris May and Douglas MacLean.Ladies and men enjoyed this picture. An) exhibitor would be glad to hold Dori: May's hand while she floats. This oni will send them home smiling. — L. C. Far quhar. Opera House, Guide Rock, Neb.h'amily patronage. Mary's Ankle, with Douglas MacLeai and Doris May. — A first class light com edy. — Johnson Bros.. Johnsonian theatre Ripley, N. Y. — Small town patronage. O'Malley of The Mounted, with Will iam S. Hart. — A picture that drew us : full house on a Sunday night in a down pour of rain. Hart gets them out here —J. T. Flaherty, Jr., Oaklawn theatre Danville, 111. — Neighborhood patronage. The Frisky Mrs. Johnson, with Billj Burke. Audience went to sleep on this Worst for months. — Giacoma Broa. Crystal theatre, Tombstone, Ariz.— Gen eral patronage. The Toll Gate, with William S. Hart.I.itth old, but a good six reel western First Hart for a year here and drew good — Olen Reynolds, Pearl theatre, Hymcra Intl. — Small town patronage. Hawthorne of the U. S. A., with Walj lace Reid. — I find that wherever I g1 Wallie Reid pleases the people. This pic lure is by no means up to his best, but i a nice little picture. — Geo. C. Starke.