Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000777
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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[ay 20, 1922 EXHIBITORS HERALD 83 pera House, Montour Falls, N. Y. — eighborhood patronage. Double Speed and Excuse My Dust, th Wallace Reid. — Wallace Reid picres go over about as good as the others, ake dandy Saturday pictures. Star well :ed here. — Star theatre, Crofton, Neb. Path* Lahoma, an Edgar Lewis production. — lis picture is a little old, but is a knockt. Played it two days, one night being ^h school night. Was liked by all at saw it. Jack Perrin made his hit re in The Lion Man. — G. D. Hughes, berty theatre, Heavener, Okla. — Small ,vn patronage. A Broadway Cowboy, with William smond. — A good comedy western. — tas. Lee Hyde, Grand theatre, Pierre, S. — Small town patronage. The Sage Hen, an Edgar Lewis pro<ction. — A dandy Western that pleased a :r house. Gladys does some fine actShould be a good box office attrac1 n. — F. W. Horrigan, McDonald there, Philipsburg, Mont. — Mining Camp Itronage. Half A Chance, with Mahlon Hamilii. — Old but good. A safe bet for any <hibitor. Don't try to use it as a spe< 1— P. G. Held, Sterling theatre, Fairnnt, Xeb. — Neighborhood patronage. Fighting Cressey, with Blanche Sweet. -This feature is only a fair program, ^thing extra. Some were pleased and ;-ne did not like it. — J. F. Spangler. lobe theatre. Beaver, Okla. — General jtronage. R-C Pictures 3eyond The Rainbow, with a special cast. — This picture drew only a small house, but no fault of the picture. It is a very good mystery picture, with a surprise at the end. — Mrs. James Webb, Cozy theatre, Union, Okla. — Small town patronage. Eden and Return, with Doris May. — This one will need some help to get over. ^H. W. McCampbell, Auditorium theatre, Carpenteria, Calif. — Neighborhood patronage. Cold Steel, with J. P. McGowan.— Good of its kind. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Beyond The Rainbow, with a special cast. — Very good picture and remarkable cast. Had a number of climaxes instead of the usual one. — Martin W. Operle, Armory theatre, Ste. Genevieve, Mo. — Neighborhood patronage. So Long Letty, with a special cast. — Very good comedy. Light in spots but seemed to satisfy a fair sized audience. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. Where Lights Are Low, with Sessue Hayakawa. — While this star lost money for me. the picture is good, but it is impossible to put him over in my town. — H. W. McCampbell, Auditorium theatre, Carpenteria, Calif. — Neighborhood patronage. The Sting of The Lash, with Pauline Frederick. — This is one of Frederick's good ones. Different from anything she has done as it is an out door picture. It is very, very good and pleases. — Mrs. James Webb, Cozy theatre. Union, Okla. — Small town patronage. Seven Years Bad Luck, with Max Lin den— Very good comedy. Pleased 100 per cent. Clean entertainment. — J. P. Doyle, New Academy theatre, Nunda, N. Y. — Neighborhood patronage. Billy Jim, with Fred Stone. — This is a very good Western and well liked here. No mistake in booking it. — Mrs. James Webb, Cozy theatre, Union, Okla. — Small town patronage. Realart Bobbed Hair, with Wanda Hawley.— Awful picture. About the most senseless picture Realart has ever made. They sure have fallen from winners to losers for us. — Martin W. Operle, Armory theatre, Ste. Genevieve, Mo. — Neighborhood patronage. Bobbed Hair, with Wanda Hawley. — Not very good entertainment. Star pretty and appealing as ever. Cast not so good. Story most too weak for picture purposes. — Will H. Brenner, Cozy theatre, Winchester, Ind. Room and Board, with Constance Binney. — A good clean little picture that pleased those that saw it. 99 per cent of Realart pictures please my patrons. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Plaything of Broadway, with Justine Johnstone. — A very good picture that would be improved if a couple of scenes were eliminated. — J. F. Rees. Regal theatre, Wellsville, Mo. — Neighborhood patronage. Selznick A Wide Open Town, with Conway Tearle. — One of the ten best pictures of the year, judging from the comments of the crowd as they went out. Not a spectacle but a pleasing story well handled. it intimate scenes from "Silas Marner" the Associated Exhibitors production, adapted from George Eliot's famous novel, and being distributed through Pathe.