Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000778
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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84 EXHIBITORS HERALD May 20, 192: — Chas. Lee Hyde, Grand theatre, Pierre, S. Dak. — Small town patronage. Why Announce Your Marriage?, with Elaine Hammerstein. — A splendid production. In fact one of Miss Hammerstein's best. We had dozens of favorable comments.— W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Remorseless Love, with Elaine Hammerstein.— Mountain story with the usual trend of such stories. However, is very interesting and pleased followers of this star. — Ben. L. Morris, Olympic theatre, Bellaire, O. Handcuffs or Kisses, with Elaine Hammerstein.— It's a good clean picture, like all her others. Here's hoping that Select will keep this star always in pictures that are beyond reproach to the censors. It is gratifying to know that there is one star that does not have to play in "vamp" parts with immodest attire in order to display her feminine charms. — T. H. Smith, Princess theatre, Colchester, 111. — Neighborhood patronage. A Divorce of Convenience, with Owen Moore. — I was expecting a general walk out on this one from some of the reports that I saw in "What The Picture Did For Me," but it gave absolute satisfaction and personally I think it a first class comedy-drama.— C. M. Simpson, Princess theatre, Millen, Ga. — General patronage. Clay Dollars, with Eugene O'Brien. — An interesting picture that pleased most all patrons. Eugene O'Brien plays the part of a city chap sojourning in a hick town exceedingly well. Cast very good, only some of my patrons said they were sorry to see Metro's grand old man play the part of a rogue. Business good two days. — Will H. Brenner, New Cozy theatre, Winchester, Ind. The Fighter, with Conway Tearle. — Would call this an average program picture. Satisfactory, but nothing distinctive about it. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Poor Dear Margaret Kirby, with Elaine Hammerstein. — Poor story, poorly constructed. Dull and uninteresting. A picture on which they begin to walk out at about the second reel and keep walking.— Will L. Beebe, Candor theatre, Candor, N. Y. — Small town patronage. Shadows of The Sea, with Conway Tearle. — Just a fair picture. — Olen Reynolds, Pearl theatre, flymera, Ind. — Small town patronage. The Daughter Pays, with Elaine Hammerstein.— This is one of the best we have ever shown here. Star well liked here. I have never seen this star in a bad picture. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. Scandal, with Constance Talmadge. — This is not so good. I wouldn't have run it if I had seen it, though some might like it. — Chas. Lee Hyde, Grand theatre, Pierre, S. Dak. — Small town patronage. Seeds of Vengeance, with a special cast. — Heard many favorable comments on this show. Good clear picture with plenty of beautiful scenery. As usual, the preacher was about the silliest looker in the play. Why? — J. W. Trullinger, Lyric theatre, Clarks, Neb. — General patronage. United Artists The Ruling Passion, with George Arliss. — Superb. It is a pleasure to show such a picture. It deserves a showing in every city and hamlet in the country. Refreshingly wholesome, entertaining and delightfully human, it will make a hit with any class of patronage. — Chas. Born, Elks theatre, Prescott, Ariz. — General patronage. Way Down East, a D. W. Griffith production.—Splendid photography. Stars good. Business good. Better second night. Pleased all. Many coming back second night. Patrons report excellent. — George Vaughan, Grand theatre, Dunnville, Ont., Can. — Neighborhood patronage. Through The Back Door, with Mary Pickford. — This is without question Mary's greatest picture. Played to good business against one of the biggest socalled specials of the year. Book it and boost it. — Harold M. Schoonover, Mazda theatre, Aurora, Neb. — Neighborhood patronage. Pollyanna, with Mary Pickford. — A reissue that drew well as it is one of her best pictures. It will draw both old and young. — Bert Norton, Cozy theatre, Eureka, 111. Universal The Bearcat, with Hoot Gibson. — Another exceptionally good Western drama from this star. He seems to please better each time. Got big business with stiff opposition. Story is fast moving Western drama. Support good and story right. — Ben. L. Morris, Olympic theatre, Bellaire, O. ' Dr. Jim, with Frank Mayo. — They got the wires crossed or all left home or something happened when they labeled this one "Universal Special Attraction " Should have been, "Jewel Production" as many a time I have paid four times as much for a special as I paid for this and did not get as good a picture. Who said to put Mayo in specials? I secom the motion with all my soul. He is al there — all wool and a yard wide— h never gets a self satisfied grin on hi face when he pulls a good stunt. Tha spells 100 per cent in my eyes. — W. P, Heifer, Itasca theatre, Alice, Tex.Small town patronage. Man to Man, with Harry Carey.— Thi picture sold me as a special. It is just good Carey picture. Was oversold on i and even with a Semon comedy could nc make it. Don't pay a dime more for than ordinary Carey feature. — A. S. Ko stad, Rialto theatre, Hood River, OreSmall town patronage. Don't Get Personal, with Marie Pr< vost. — 1Good comedy with plenty of actio and human interest stuff. Patrons we pleased. Prevost a winner here. A gre; attraction for small town houses. Yo can boost this without fear if your peop have a sense of good clean humor. — Wi L. Beebe, Candor theatre, Candor, N. V — Small town patronage. THE MAN UNDER COVER, with Herbert Rawlinson. — Here is a picture that is interesting for various reasons, one being the fact that it is a much better crook story than usual and another that it was written by a life prisoner in the Arizona penitentiary. If this is a fair sample of what it does for a man to put him in prison it might help the pictures to put some other authors there. — Wm. H. Creal, Suburban theatre, Omaha, Neb. Playing With Fire, with Gladys Walto — Exceptionally good. It is about tl richest thing in up-to-date jazz titles evi presented in one picture. Will deligl any American audience. — Chas. Bor Elks theatre, Prescott, Ariz. — Gener; patronage. The Scrapper, with Herbert Rawlinso —Very good. Took well to good hous — J. A. McGill, Sumner theatre, Sumnt' Wash., Liberty theatre, Port Orchar Wash. — Neighborhood patronage. The Dangerous Little Demon, wil Marie Prevost. — The best Prevost pictu to date. She pleased all and sure is cute little vamp. It is clean, so you a book it. — F. W. Horrigan, McDonald th atre, Philipsburg, Mont. — Mining can patronage. Don't Get Personal, with Marie Pr vost. — A real clever picture, up to da and snappy. They will like it. — R. Ro Riley, Wigwam theatre, Oberlin, Kan. No Woman Knows, with a spi cial — I call this a second Humoresque. Boo it big. It is all there and they have good taste in their mouths. — 11. \V. M CONWAY TEARLE in two scenes from his latest Selznick Picture, "The Referee," a story of the ring, adapted from "Jol McArdle, Referee" by Gerald Beaumont. Ralph Ince directed the picture.