Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000781
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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May 20, 1922 EXHIBITORS HERALD 87 theatre, Aberdeen, Miss. — Neighborhood patronage. The Adventures of Robinson Crusoe (Universal), with Harry Myers. — Serial leaves the book after second episode. Have played five episodes. Good exciting serial that gives us the best night of the week. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. Winners of the West (.Universal), vvith Art Accord. — Holding up good but don't know why. After the sixth or .eventh episode there is nothing to it jut "Where is the map?" However, t gets us business. On fifteenth episode. —Johnson Bros., Johnsonian theatre, rtipley, N. Y. — Small town patronage. The Adventures of Tarzan, (Serial Sales), with Elmo Lincoln. — On episode i and going big. It has doubled my Tuesday business. Has increased busiless each episode. — Joseph Stockdale, £mpire theatre, Kansas City, Mo. — Neighborhood patronage. Hurricane Hutch (Pathe), with Charles Hutchison. — Fair serial, but too much >ver and over. Lost money on it. — ,V. E. Stepp, Regent theatre, Pleasanon, Kan. — General patronage. Hurricane Hutch (Pathe), with Charles iutchison. — The cleanest serial I ever an, and business holds up to opening ttendance. Other serials have made :ie more money, but financial conditions >ere better at the time. You won't go .•ron' in booking this one. — J. F. Rees, legal theatre, Wellsville, Mo. — Xeighorhood patronage. Short Subjects The Paleface (F. N.), with Buster Ceaton. — Personally, 1 thought this a reat ■ comedy, but it got very few mghs. — Harold F. Wendt, Rivoli thetre, Defiance, O. Get-Rich-Quick Peggy. (Universal), .•ith Baby Peggy. — Boys, here is one lat pleased them all, 1 believe. Lots t laughs. Something to wake them up. -J. W. Boatwright, Radio theatre, )zark, Mo. — Neighborhood patronage. Somewhere in Turkey (Pathe), with iarold Lloyd. — Our patrons got more lughs out of this one than some others. >ood slapstick. — V. G. Bollman, CasUia, Iowa. — Small town patronage. Be careful (Federated), with Monty •anks. — A knockout. Monty will hold m on the edge ot their chairs with this ne. Crammed with stunts that make it howling success. — Harold F. Wendt, ivoli theatre, Defiance, O. The Happy Pest (Fox), with Al St. ohn. — Al St. John comedies are Okay. — Men Reynolds, Pearl theatre, Hymera, id. — Small town patronage. A Ride on a Runaway Train (Educaonal), with a special cast. — They owled, hollered and laughed. Best short ibject to date. If you book it boost it > the limit. — Crosby Bros., Lily theatre. uffalo, N. Y. — Neighborhood patron3e. Put and Take (C. B. C), with the Halljom boys. — One of the best comedies ot ie year. Most novel and timely. It is aund to go over to a thousand laughs. -Harold F. Wendt, Rivoli theatre, Deince, O. Torchy's Knighthood (Educational), ith Johnny H i n e s— This and all orchys have pleased to date. Bang, a ermaid comedy also went over good i a Saturday crowd— J. F. Rees, Regal eatre, Wellsville, Mo.— Neighborhood itronage. Small Town Stuff (Fox), with Al St. >nn. — Let your feature take care of self and boost this comedy. They simply can't make them any funnier. — Minnie Eakins, Royal theatre, Nowata, Okla. — Neighborhood patronage. The Message of the Flowers (Prizma). — A most tiresome thing that your people will fidget through and welcome the end. — Harold F. Wendt, Rivoli theatre, Defiance, O. When the Whale Was Jonahed (Tony Sarg). — Say, Brother, here is something that has the regular cartoon comedy beat around the world. Even the city pessimist shed tears of joy over the antics of the whale. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. Bright Eyes (F. N.), a Mack Sennett comedy. — A fine comedy. Ben shows 'em a lot of fun as a gold shark, and sure vamps the ladies. Feature this one when you run it. — Harold M. Schoonover, Mazda theatre, Aurora, Neb. — Small town patronage. A Burlesque on Carmen (Essanay). with Charlie Chaplin. — On re-issue this did a great business as an added attraction. In fact, it will get as much business as Chaplin's later pictures, if properly presented. A great cast of funsters who can get thousands of laughs. It is well worth bringing back. — Harold F. Wendt, Rivoli theatre, Defiance, O. "Felix the Cat" Cartoons (Paramount). — These are very good one reel subjects. We run "Felix the Cat," Tony Sarg's Almanac, "Out of the Inkwell" and "Funny Fall." Run one each Wednesday. They are great. — W. G. Sturdivant, Hoyburn theatre, Evanston, 111.— Neighborhood patronage. Ford Weekly.— Sometime ago we saw a report saying it was about the first one of this subject, so we wish to say that we ran this weekly for two years and found it well worth while as it is strictly educational and different. — L. C. Farquhar, Opera House, Guide Rock, Neb. — Family patronage. Mutt and Jeff (Fox).— Well liked — R. D. Howard, Moon theatre, Mainville. Wyo. — General patronage. Pathe News.— One of the best if not the best news reel to be had. We wouldn't want to be without this short reel. — L. C. Farquhar, Opera House, Guide Rock, Neb. — Family patronage. Pathe News No. 24.— There is hardly a thing in this worth while showing. Hardly suitable as a filler. — Harold F. Wendt, Rivoli theatre. Defiance, O. Pathe News No. 26. — Another issue with little to interest. A poor filler. — Harold F. Wendt, Rivoli theatre. Defiance, O. CAMERA BARGAINS Motion Picture Camcraj at cub •aving prtce». Special profe«»lon»l dlicounu so UNIVERSALE. immadlat* daUvarr oa mil znodeli. DaBrts, DifTm^D* Patba ud nlsr othara dinwl■ irmtad Ifi ear showroom. 9aod for oar eoaplata catalog at ooea. fraa<on raqoaat. BASS CAMERA COMPART Oept . H, 109 N. DMrborn St., Chicago. IB. SATISFACTION B»nfth%e"' GUARANTEED TRAILERS ON ALL FEATURES DEVEL0P1NG-PRINT1NG SPECIAL TITLE WORK Standard Motion Picture Company IOOS-1006 Mailers Bids Telephone Central 2347 Chicago DL Cameraman furnished on short notice. Immediate Service No job too small GUARANTEED ^mL's" SATISFACTION The Greatest Addettmenl in Theatre Organ Building SMITH UNIT ORGAN CO. Manufacturer, of High-Grade ELECTROPNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictures Are Doing for Other Exhibitors Fill in this blank now and send to Exhibitors Herald, 417 S. Dearborn St., Chicago. Tide Star Producer Remarks Tide Star Producer , Remarks Exhibitor ». Name of Theatre Transient or Neighborhood Patronage City aa.aaaa.aaaa * • mxsjTf* aa! State