Exhibitors Herald (Apr-Jun 1922)

90 EXHIBITORS HERALD May 20, 1922 PLANNING YOUR THEATRE With this issue the Herald inaugurates a new and valuable service to exhibitors through its department of Theatre Equipment. Realizing that there are many showmen contemplating the building of theatres the Herald has arranged to provide suggestive layouts similar in character to the one presented for the proposed Babcock and Phillips house. That there has been a need for a service of this kind has been apparent for some time. In the building of a home it is a simple matter to obtain a wide range of suggestions from any one of a number of stock plans available. This is possible because a plan for a home can be used on any one of a thousand sites. The investment is small as compared to a theatre. With theatres, however, each building represents an individual problem that can be worked out best through consideration of facts that directly affect that particular structure. Theatre property necessarily varies in size and it is only through expert knowledge that the most efficient arrangement for a theatre on a certain site can be made. Exhibitors who propose to build may submit a sketch of their property for a similar expert survey of w^hat its possibilities and limitations embrace. Requests of this kind must be accompanied, in legible writing, by such facts as size of lot, whether or not stores and offices are desired, competition, as well as a rough sketch of the property showing just how it is bounded on all sides. Details as to particular features desired in the house should also be included. This service is not confined to small theatres but includes playhouses of all sizes and seating capacity. Requests, in cases where it is known that architectural service is already being rendered or has been arranged for will not be honored because of the duplication of effort involved. WILL MANUFACTURE PROJECTION DEVICE The Fyrc-Gard Manufacturing Company, Aurora, Illinois, lias been organized to make and sell a device to minimize the clanger of motion picture films catching fire while being put through the machine. The device is the invention of Charles Carlson, projectionist at the Fox theatre, where it has been in use. Jules Ruben is president of the company and Mr. Carlson secretary and treasurer. 1#' INTERIOR VIEW OF the projection room of the new World theatre at Omal Nebraska, which is said to be equipped to the last degree for everything that spe projection efficiency. The room is 12 by 26 in size. Motiograph De Luxe machir are used. O. E. Wickland and M. Paden are the projectionists. MANY ADVANCES DUE IN EQUIPMENT LINES S. M. P. E. IS TOLD BOSTON, MASS.. May 9— The motion picture of the future will rival grand opera, said S. L. Rothafel, director of the Capitol theatre, New York, in an address on the "Motion Picture Theatre of the Future," at the convention of the Society of Motion Picture Engineers here. "The motion picture theatre of the future will be comparable to the greatest opera houses of the world," Mr. Rothafel said. "The future of the motion picture holds out great promise of rivalling or running in parallel form to grand opera. Towards this end an equipment far in excess of that which is now used will be necessary. There will be great improvement in projection and lighting. There will be a great change in the control of these devices so that an operator will work and control the different instruments from one controlling station. The physical contour of the theatre will also undergo a change to accommodate the development in the acoustic equipment." dent of the corporation, P. H. Carr, treasurer, and Mortimer T. Twomey, vice-president. Charles B. Craig will manage the new house. The Strand has a seating capacity of 2,000. Eight hundred of the seats are in the balcony. The new house is complete and modern in every respect. Adjoining the theatre is a parking space capable of caring for 50 automobiles. A I $20,000 organ furnishes the music. OPEN NEW SCHOOL The New York Institute of Photography has opened a third branch school at 030 Wabash avenue, Chicago. CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 MALDEN, MASS., OPENS NEW $250,000 HOUSE Financed and projected virtually entirely by local men the new Strand theatre. Maiden, Mass., representing an investment of $250,000 has been completed and opened. Edward D. Aston is presi THEATRE WANTED WANTED — Will buy or will trade good farm for theatre in western state. Give full particulars in your answer. Address William D. Ross, Flora, Illinois. TENT FOR SALE FOR SALE — Black tent 24x00 feet. 10 foot side walls. 12 ounce duck, poles, stakes and tackle. Up but twice. Snap for somebody. Priced to sell quickly, $250.00. C. Hales. Orange City, Iowa. X The Only Way My process of conservation ol new film* »nd effect!" renovating IMUtll th« ahibitor a film in p«7*' ctnJllton to hie patroner* Increased earning! to exhibitor and producer. A. TE1TEL 804 S..W.b..hAT...CHICAC<