Exhibitors Herald (Apr-Jun 1922)

CHICAGO TRADE EVENTS Theatrical Hospital Benefit on May 2 1 Few Screen People Know of Existence of This Institution By RALPH KETTERING It is strange how few people in the screen world know of the existence of the American Theatrical Hospital, an institution unlike any other in the world. Located in Chicago, it is in a central spot, accessible from all parts of the North American continent. Refused City Aid When overtaken by illness and in need of surgical or hospital attention, the actor discovers that the city, country or state institutions refuse him admittance because he is not a citizen of that particular locality. Thus, he is apt to perish in a cheap rooming house or hotel amongst strangers who have probably forgotten that it is the actor who is the first to come forward with a donation of his services for benefit performances that follow any great catastrophe. The film stars who have passed through Chicago, making personal appearances, during the past year, have been astonished. They have also been generous. Praise is all right but the only means of support for the hospital is raised with a benefit performance each year and through personal donations. Held at Colonial This year's performance will be given on Sunday afternoon, May 21, at the Colonial theatre, and every big theatrical and screen star in the Middle West will journey to Chicago to be present. It is one of the greatest charity projects ever instituted and deserves the whole-hearted and financial support of the entire amusement world. Perhaps that little bit of money that you can spare will save some brother Thespian's life. Aaron J. Jones, 336 S. State St., Chicago, is treasurer. * ANNOUNCEMENT TRAILER/" / -ARE MODE WITH OS MUCH | CARE OS THE BIGGEST PRODUCTIONS OND AS BEAUTIFUL . -THEY ARE MORE ELABORATE AND ARTISTIC THAN ANY OTHER FORM OF ANNOUNCEMENT AND BY F/\R THE CHEAPEST. TINTING IS FREE 8 Pff? FT GOES TO ST. LOUIS. W. C. Brimmer, formerly in charge of the local Vitagraph office, has been assigned manager of the St. Louis branch of American Releasing Corporation. Good luck, W. C, but don't forget the boys along the Row. Large Illinois Delegation Of Exhibitors Attending Conclave at Washington Illinois has sent an imposing delegation to the national convention of the Motion Picture Theatre Owners of America at Washington, D. C. While the two leading factions in exhibitor circles have been fighting it out, Illinois exhibitors have groomed their own dark horse. His identity remained a secret, however, as the delegation boarded a Baltimore & Ohio train last Sunday. Attending the conclave from Illinois are: Sam Abramsons, vice president of the state league; J. B. Dibelka, John Silha, Louis Frank, Sam Rabinovitz, William J. Sweeney, C. P. Lantenschlager, Julius Lamm, Joe Hopp, W. D. Burford, Kenneth Fitzpatrick, J. J. and M. Rubens' and W. W. Watts. Minnesota and Wisconsin delegations traveled on the same train out of Chicago with the Illinois theatre men. B. & K. Houses Book New Prizma From Celebrated Three of the Balaban & Katz theatres — Chicago, Riviera and Tivoli — have booked the latest two reel Prizma subject, "Heidi of the Alps," from Celebrated Players Film Corporation. The picture will be presented at the Chicago the week of June 12, and at the other two houses the week of June 20. "Heidi of the Alps" is a children's story. 1,800 at Commerce Dinner Hear Rogers Quips by Screen and Stage Star Keep Assemblage in Laughter Cheaper hootch will solve the problem of better business. That from Will Rogers, popular screen and stage star who spoke before the Chicago Association of Commerce at its weekly luncheon at the La Salle hotel last Wednesday. Holds Crowd an Hour The star's quips on current news provoked laughter for more than an hour from the eighteen hundred men and women present. So great was the crowd that an additional room had to be commandeered to handle the screen and stage fans among retailers, wholesalers, manufacturers, jobbers, packers, jewelers, grocers and other business people. Rogers' jests came in rapid fire order, poking fun at politicians, prohibition, the stage, the screen, international affairs, business and individuals whose names have been prominent in topics of the day. Bacon on Program Those who have seen and enjoyed Rogers' pictures never ask the question: "Why is he in pictures?" The comedian said, however, that people often wonder , how he got there, and the only reason he knew was to bolster up the spirits oi other homely men. He said he didn't care to discuss the merits of prohibition, but he did appreciate playing to an audience that had had a few nips. Of course, not so many that they forget to applaud, he added. Another actor of note, Frank Bacon, gave a short talk. "Cutter's Convention" Is Held at Rothacker Plant A cutters' "convention" has been in session at the Rothacker Chicago laboratory. Margaret Booth of the Louis B. Mayer organization, was elected chairlady. She came to the Chicago with John M. Stahl's "One Clear Call." Danny Gray, bringing Marshall Neilan's "Fools First," arrived in time for the opening session. J. T. Donohue, representative of R. A. Walsh, qualified as a delegate although he is not a "regular" film editor. He visited the Chicago plant in connection with final changes in the "Kindred of the Dust" negative. "U" Officials in Chicago Carl Laemmlc, president of Universal, passed through Chicago Monday en route to Universal City. Last week, Harry M. Herman, general manager of the company, spent several days at the local exchange. Back From Honeymoon George Gibson, superintendent of the Chicago Rothacker laboratory, has returned from his honeymoon to the Coast. I 808 S.WABASH AVE CHICAGO, ILL. i