Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000795
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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lay 27, 1922 EXHIBITORS HERALD 5 Wilderness Tales cRpbert C. 'Bruce The oArtist Who Uses A Camera are one-reel photoplays of scenic character which mark a definite step in the progress of the motion picture art. The National Board of Review, in its publication for January-February, discussed the first of the series — "AND WOMEN MUST WEEP"— and declared it one of the "exceptional" pictures of the year. This is the only time this publication has ever deigned to discuss a one-reel picture of any kind. The Editors-in-Chief of all the national trade journals in this industry have paid editorial tribute to these gems of the photo-dramatic art. Mr. Rothafel is spending three weeks arranging a symphony for "MY COUNTRY," one of the series, and has declared this picture '"one of the most beautiful motion pictures I have ever seen on the screen." There are ten one-reel photoplays in the series of WILDERNESS TALES— Book the Series NOW! i \ { : i ; ■ I I V 5 v Y \ v' V Ree. U. S. Pat. Off. EDUCATIONAL FILM EXCHANGES, Inc. E. W. Hammons, President