We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
May 27, 1922
EXHIBITORS HERALD
;i22 Jaxz Picture
With special R-C
Exploitation
Wallopi
to put it oyer
/
A FEW OF THE JTUNTJ" THAT THE PREtf THEET K JAMMED WITH
A Flapper Diary Stunt That's Surefire
You'll get the country's millions of flappers and all their friends with this one. We have prepared a six-fold special ten page herald, wonderfully gotten up and filled with human, jazzy, surefire stuff entitled "The Confessions of a Flapper." The flapper tells her experiences from Monday to Saturday, the herald opening to disclose one day at a time, leading gradually up to the last day which contains a redfire picture message. This herald will go over like a house afire. Every line contains a laugh and your people will just eat it up. See the press sheet for a full illustration and complete details.
A Ticket-Selling Kick In This Limerick Contest
Here's a stunt that can't miss fire. The New York American received 25,000 answers a day to their Limerick Contest. The press sheet contains some crackerjack limericks, each one advertising the picture. Here's one of them :
A flapper named Miss Fanchon Browne
Is coming to jazz up the towne Her right name they say Is Miss Doris May
You offer a prize for the best last line and — here's where the theatre kick comes in — double prize to the winner if he or she is in the house when the announcement is made. The press sheet tells you how to put it over in a way that will pack your house.
Novelty Mirthometer for Your Lobby
Attract attention to your lobby and you're selling tickets. This stunt will make everybody stop and it won't cost you anything to speak of. This mirthometer looks like a thermometer but it registers all the different degrees of laughter the picture will create. It is reproduced on a stock poster and all you have to do is to secure this poster from your R. C. Exchange, cut out the mirthometer, paste it on compo board and place it in front of your theatre. It's going to grab a lot of interest and will inject the laugh thought into your people that means business. The poster is illustrated in the press sheet.
Book Now Through Your Nearest R-C Exchange