Exhibitors Herald (Apr-Jun 1922)

Page scan 000807 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000807
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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By Perley Poore Sheehan Directed by Tom Forman Scenario by Waldemar Young "If Tou Believe it, It's S, 0 THIS story was selected by the late George Loane Tucker to be his next production after "The Miracle Man.'' He had planned to star Thomas Meighan in it. Mr. Tucker believed it to be one of the finest stories ever written. It deals with human souls in much the manner of "The Miracle Man," though there is nothing of "faith healing" in it, and tells a gripping tale of regeneration. It is without question the strongest drama in which Meighan has yet appeared, and the title is full of exceptional advertising possibilities. Tom Forman, director of "The City of Silent Men" and other Meighan hits, has excelled himself in this one. See the advance exploitation ideas in this book. The press book will contain more advice on the exceptional exploitation possibilities. ADOLPH zukoa PRESENTS Chick Harms Thomas Meighan Alvah Morley Pauline Starke Ezra Wood Joseph Dowling Sky Blue Theodore Roberts Colonel William Charles Ogle Tessie Wyngate Lura Ansen i eased August 14, 1922 Thomas Meighan *If ybu Believe it, Its So"