Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000813
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Released September 11. 1922 Juan Gallarda... Rodolph Valentino Carmen Lila Lee Dona Sol Nita Naldi Plumitas Walter Long Don Josellte Charles Belcher and others From the noiel by Vicente Blasco lhantc and the play by Tom Cushman. Scenario by June Mathu THIS is one of the biggest productions of the season. The role of the young bull-fighter is ideally suited to Rodolph Valentino, who makes his first starring appearance in Paramount Pictures with this tremendous subject. "Blood and Sand" is at least as popular as the same author's "The Four Horsemen of the Apocalypse." which, as produced by Rex Ingram, was one of the biggest box-office pictures of the season. Fred Niblo, who made "The Three Musketeers," is the producer. Lila Lee is leading woman, and Nita Naldi who is well known from her work in "Dr. Jekyll and Mr. Hyde," "Experience," and numerous other pictures, plays the adventuress. Scenes include some genuine bull-fights, in which the star risks his life to perform spectacular feats. This is one of the most expensively staged productions of the year, and is absolutely sure to rank among the two or three biggest box-office winners. Written for the screen by June Mathis, who adapted "The Four Horsemen" A FRED NIBLO PRODUCTION JESSE L' LASKY PRESENTS Rodolph | Valentino IN Blood and Sand