Exhibitors Herald (Apr-Jun 1922)

Page scan 000818 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000818
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Released October 2. 1922 4 ^-^B HAMILTON THEATRICAL CORPORATION PRESENTS The Mysteries of India" A GREAT picture— massive in every detail— scenes, set lgs and story. Made on a scale of splendor and grar:ur to thrill and amaze, and yet allow of fullest entertainr nt. One year and a half was spent in the making. To ensure accuracy, a vast army of experts journeyed to ia and their researches have resulted in the following: Replicas of ancient temples built in their exact natural sizes, with all of their delicate ornamentations and centuries old trimmings. Tremendous idols reproduced precisely as they are in the Land of the Rajahs, towering and aweinspiring. Entire streets built exac as the travelers saw th< . flanked with weird buildings 1 1 teeming with squalid people Such are the settings, woven around them all i? compelling, thrilling storymystery and intrigue, swiftl action and colorful in treatmel Fights with tigers, elephants and other denizens of India s jt are mingled with a tale of Indian magic and mystery in an absorb and fascinating manner. A notable cast interprets the story, over fifty thousand people takkj part. Here is something different in the line of spectacular melodrama