Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000829
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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R.) EASED NoVEMBCR 20. 1922 A star director, an alt-star cast, a great popular author — a perfect production in the very best American comedy! There's a combination ADOLPH ZUKOfV PRESE NTS a William deMille PRODUCTION "Clarence // with Wallace Reid, Agnes Ayres and May McAvov CLARENCE'* is the funniest comedy without question, ever written for the American stage. When it was produced in New York two years ago, all the critics were unanimous in so proclaiming it. It's a picture which shows the inside of a typical American family so truthfully that everyone feels he sees his own home on the screen. The character of Clarence, the worldfamed young scientist who works as hired man. is ideally suited to Wallie Reid, and Agnes Ayres and May McAvov are ideal as the two leading women. The play was written by Booth Tarkington. author of "The Man From Home.'' "The Gentleman From Indiana." "Penrod." "Seventeen" and other stories. It was adapted by Clara Beranger. This is the biggest box-office picture yet produced by William de Mille. Read the great exploitation stunt on this picture.