Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000838
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Released January 15, 1923 What a title for ^Valentino — "qA Spanish Cavalier!" ANOTHER unique role for the popular new Paramount star — this time as a swashbuckling adventurer, fighting for a lady's honor in a glamorous, romantic love tale. As everyone knows, it is in romantic, dashing roles that Valentino has won his success. No one is better suited than he to this great role. "A Spanish Cavalier" has been adapted from the stage classic, "Don Caesar de Bazan," which has been perennially successful. It is full of action, melodrama, and romance, and gives the star greater opportunities than he has ever had. The story was written by Adolphe D'Enery, author of "Orphans of the Storm," the mighty Griffith spectacle, in collaboration with P. S. T. Dumenier. It has served as a vehicle for some of the greatest actors in history, including Booth, Barrett, and Mansfield. It will be produced on a lavish, spectacular scale, and the cast will be made up of members of the great Paramount company who have strong boxoffice appeal. JESSE L. LASKY— PRESENTS RodolphWentino *Jhe Spanish Cavalier Scenario by June Mathis