Exhibitors Herald (Apr-Jun 1922)

Page scan 000953 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000953
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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June 3, 1922 EXHIBITORS HERALD 29 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of June 3 Stories Told by the Camera Leave it to Eddie Bonns, "praise agent" for Warner Brothers, to conceive of this exploitation stunt. Eddie had a negro jazz band and twenty-six other â– darkies carrying these banners parade through the streets and hotels during the M. P. T. O. A. convention at Washington. Seldom does a producer make a personal appearance. Here is the exception. When Arthur Hirsch, Gotham theatre, New York, booked "Hail the Woman," he invited the producer, Thomas H. Ince, who once lived near the site of the Gotham, to be a guest at the theatre. This picture shows the crowd that greeted the producer and Mrs. Ince and Congressman Martin C. Ansorge. Al Christie (right), supervising director of Educational Christie comedies, and his production manager, H. D. Edwards, aboard the Olympic on which they sailed for Europe last week.