Exhibitors Herald (Apr-Jun 1922)

Page scan 000954 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
000954
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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30 EXHIBITORS HERALD June 3, 1922 Some studio impressions drawn by Cartoonist Jack Collins during the filming of "One Clear Call." This John Stahl picture, produced under the Louis B. Mayer banner, will be distributed through Associated First National Pictures, Inc. Scene from third of the series of Frederick Herbst productions starring "Big Boy" Williams, "The Freshie," which Di Lorenzo, Inc., is distributing on the independent market. There are disadvantages and advantages in being a dog. This is one of the advantages. Fliver, the pup, has his picture taken with Bebe Daniels and May McAvoy, Paramount stars. Maude George, right, appears in person at Adams in Detroit during presentation of "Foolish Wives." With her are Will Rogers and Vera Gordon, who also were appearing at Detroit houses.