Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
0001195
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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June 24, 1922 EXHIBITORS HERALD 9 UolloceReid/LillionOish yson's immortal classic Enoch Arden" rir used by Lillian Gish and Wallace Reid in 'The Fatal Marriage'.' Isi that a WOW? We ask you? 3 \nother Knockout! A nifty cardboard novelty. Like the others, suifire and cheap. It's a card shaped like a man's hand, holding beteen the thumb and index finger a ring, the inside of which is cut>ut. Made of good strong material, printed in black ink. For dis bution in homes, clubs, offices, shops, etc. Big ballyhoo on »ch one. Give free admission to anyone whose "ring" fin* fits into the opening. i mystic ring! Makes a great ballyhoo. The rings, made of rdboard, come in envelopes, three rings in each. Distrih e them a few days in advance of show. Room for theatre nan on each ring. Printed on each envelope are instructions. Lex into this one. We're keeping it secret purposely. It's trained with mystery. They'll all fall for it and you'll get a iau|— which is the best kind of exploitation. lere's one for the lobby that costs only $1.95. It will go like million dollars. Secure from your R-C exchange twelve of t smashing one sheets with the picture of a big red heart. Cut ut the hearts and mount them on compo board. Do the birthing with the questionnaire on the other one sheet. Use only ONE questionnaire. Place this cut-out on a stand in your lobby and all around the lobby hand the cut-out hearts. It will get you a whale of a lot of attention. And think of the COST. soal supervision of ifftth See Our Remarkable Exploitation Sheet GET our big exploitation sheet now. Don't delay an instant. It's loaded with red-fire ideas. It's created by practical, two-fisted showmen whose mission in life is to help you land the MONEY. The stunts are novel and cheap and intensely practical. Take some of these exploitation bombshells and shoot 'em off. They'll rip your town wide open. Lillian Gish HQ Book immediately thru your nearest R-C Exchange.