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June 24, 1922
EXHIBITORS HERALD
9
UolloceReid/LillionOish
yson's immortal classic Enoch Arden"
rir used by Lillian Gish and Wallace Reid in 'The Fatal Marriage'.' Isi that a WOW? We ask you?
3 \nother Knockout! A nifty cardboard novelty. Like the others, suifire and cheap. It's a card shaped like a man's hand, holding beteen the thumb and index finger a ring, the inside of which is cut>ut. Made of good strong material, printed in black ink. For dis bution in homes, clubs, offices, shops, etc. Big ballyhoo on »ch one. Give free admission to anyone whose "ring" fin* fits into the opening.
i mystic ring! Makes a great ballyhoo. The rings, made of rdboard, come in envelopes, three rings in each. Distrih e them a few days in advance of show. Room for theatre nan on each ring. Printed on each envelope are instructions. Lex into this one. We're keeping it secret purposely. It's trained with mystery. They'll all fall for it and you'll get a iau|— which is the best kind of exploitation.
lere's one for the lobby that costs only $1.95. It will go like million dollars. Secure from your R-C exchange twelve of t smashing one sheets with the picture of a big red heart. Cut ut the hearts and mount them on compo board. Do the birthing with the questionnaire on the other one sheet. Use only ONE questionnaire. Place this cut-out on a stand in your lobby and all around the lobby hand the cut-out hearts. It will get you a whale of a lot of attention. And think of the COST.
soal supervision of
ifftth
See Our Remarkable Exploitation Sheet
GET our big exploitation sheet now. Don't delay an instant. It's loaded with red-fire ideas. It's created by practical, two-fisted showmen whose mission in life is to help you land the MONEY. The stunts are novel and cheap and intensely practical. Take some of these exploitation bombshells and shoot 'em off. They'll rip your town wide open.
Lillian
Gish
HQ
Book immediately thru your nearest R-C Exchange.