Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
0001209
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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June 24, 1922 EXHIBITORS HERALD 23 (reaied 6y (gsmopolitan Productions "With ALMA F RUBENS" Hundreds of Thousands Have Read This Story and Await It in Picture Form " The Valley of Silent Men " was written by James Oliver Curwood. It appeared serially in Good Housekeeping Magazine. As a novel it was published by Cosmopolitan Book Corporation and the first edition was immediately sold out. Now the great story has been made into a Cosmopolitan Production. Story by James Oliver Curwood. Scenario by John Lynch. Directed by Frank Borzage, who directed " Humoresque " and " The Good Provider." Played by Alma Rubens, Lew Cody, Joe King, George Nash, Mario Marjeroni, J. M. Johnson and other prominent screen favorites. Prepare to book and play this picture, audiences want it and are waiting for it. Your Presented by Famous Players-Lasky Corporation. It's a Paramount Picture.