Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
0001259
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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[unc 24, 1922 EXHIBITORS HERALD 71 A BOSWORTH PICTURE IS A SURE-FIRE BOX OFFICE WINNER— AND HERE'S THE BIGGEST OF THEM HOBART BOSWORTH And an AllStar Cast in the mammoth super-production of Jane Porter's celebrated romance "SCOTTISH CHIEFS" HOBART BOSWORTH THE ROMANCE OF THE SCOTLAND OF BRUCE AND WALLACE — THE CLASH OF ARMS AND THE SOFT WHISPER OF LOVE— THE PATRIOTISM OF ONE OF THE WORLD'S GREATEST HEROES— ARE ALL WOVEN INTO THIS GREAT PLAY. IT'S HUMAN AS "OVER THE HILL"— THRILLING AS "THE CLANSMAN." 1500 PEOPLE. LAVISHLY STAGED A STORY THE WHOLE WORLD LOVES! The purest, noblest story in all history. Absolutely non-censorable. In Production. Ready for Early Fall Release. Write or Wire for Bookings NOW MOTION PICTURE UTILITY CORPORATION CHRONICLE BUILDING, SAN FRANCISCO, CAL.