Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
0001266
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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78 EXHIBITORS HERALD June 24, 1922 A PERSONAL MESSAGE TO THE EXHIBITORS OF AMERICA 1WAXT you one and all to consider this a personal introduction. We are going to have a lot of dealings with each other in the years to come and there is no time like the present to get acquainted. Although I have been identified with the industry for ten years, my name is probably new to you, for I have not had a battalion of press agents megaphoning my activities and telling you whether I like two or three lumps of sugar in my coffee or prefer to drive a Flivver or a Fiat. Following several years with Robert Brunton and other big coast producers, I have been busily engaged in building my own organization in California. I recently completed the Cosmosart Studios, which I believe to be the finest equipped production plant on the West Coast. It is to be the home of Federal Photoplays, Inc.. of which I bave been elected President and General Manager, and in the near future you are to hear of the big things that Federal Photoplays, Inc., plans to accomplish. These announcements will be of vital interest to you. 'Watch for them in the trade papers, in the daily press, in your daily mail and by word of mouth from the exchange men in your territory. Until I meet vou personallv, JAMES E. BOWEN, President, Cosmosart Studios, President, Federal Photoplays, Inc. PA Directing UL POWELL Features for Famous Players-Lasky NEXT RELEASE "BORDERLAND" Starring AGNES AYRES