Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
0001267
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Tune 24. 1922 EXHIBITORS HERALD 79 Hollywood News I PUBLISHED IN THE HEART OF FILMLAND HOLLYWOOD, CAUFORNIA TWO FACTS YOU OUGHT TO KNOW "A" "B" Motion Picture Section Studio Activities Page Interesting, live, informative and breathing the atmosphere of the studios, the daily motion picture section, under the direction of James M. Fidler, dramatic editor, carries home every happening of the industry ON THE DAY IT TAKES PLACE. More people, engaged in the motion picture industry for their livelihood, read HOLLYWOOD NEWS than any other daily newspaper published in Hollywood. Photographs, editorials, interviews and a concise review of the incidents and accidents of every film day are recorded in the daily motion picture section. SUBSCRIBE NOW. The Studio Activities Page is the widest read Industrial Chart in the Motion Picture business. Published every Wednesday as a vital part of HOLLYWOOD NEWS, it details minutely the exact progress of every motion picture under production in Hollywood. In addition, it specifies the name of the star, the director and the assistant director, as well as the title, of every photoplay. Advertisements placed on this page are read by everyone in the motion picture industry. It is the safest, surest, cheapest and most logical way to reach the scenario editor, the producer, the actor or the technical department. ADVERTISE NOW. AND WHAT YOU OUGHT TO DO YOU CAN'T KNOW the actual, everyday facts of the motion picture industry unless you are a subscriber to HOLLYWOOD NEWS, the only daily newspaper published in Hollywood which gives 3ROPER AND UNBIASED ATTENTION to the film people and their movements. THEATRE OWNERS find it a necessity — it advises them as to future bookings. THEATRE 3UBLICITY DIRECTORS find it a boon — it gives them advance tips which newspapers like and want. It costs only 65 cents a month, mailed daily. It's worth that many DOLLARS to the man in the heatre exhibiting business. SUBSCRIBE NOW TO: HOLLYWOOD NEWS 5379 HOLLYWOOD BOULEVARD HOLLYWOOD, CALIFORNIA