Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
0001276
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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88 EXHIBITORS HERALD June 24, 1922 The Orient Is Popular — Matrimony by No Means A Failure — Window Twins — P. A. Fisticuffs JUST COMPOBOARD, this lobby of the Empress theatre, Lansing, Mich., but it brings from screen to street the atmosphere of "Dream Street," United Artists production of some age, which recently concluded a highly successful run at that playhouse. Very useful, this compoboard. 13 UNLUCKY? Not in the case of 13 Salt Lake City merchants who competed for the cup offered the producer of the best window display answering the titular question of Paramount's "Is Matrimony a Failure?" ' All made money, including the Empress theatre. In the first of the three windows shown a "prologue" was enacted on the small stage at the back. In all cases the reply to the question was in the negative. It's a good title to work with. There's a "Theatre Letter" about it in this issue. MORE GISH TWINS, wax ones this time, aided in advertising "Orphans of the Storm" for the Empire theatre at Salem, Mass. The Gish window's popularity stamps it an exploitation idea of the first rank. IT COST ONE PHOTOGRAPH, shown above, for the Kansas theatre to break into the newspapers with an illustrated story of how Universal^ "The Leather Pushers had led girl employees to take up boxing.