Exhibitors Herald (Apr-Jun 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Apr-Jun 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Apr-Jun 1922)
Leaf #:
0001289
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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June 24. 1922 EXHIBITORS HERALD 101 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It M a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me," EXHIBITORS HERALD, 417 S. Dearborn St. Chicago. Associated Exhibitors Woman Wake Up, with Florence Yidor. — A dandy picture and one that could go in any theatre. It has a high entertainment value and a star growing in popularity by leaps and bounds. — H. P. Stewart, Drake theatre, DeLand, Fla. — Neighborhood patronage. The Ruse of the Rattler, with J. P. McGowan. — A relief. McGowan growing as favorite. The fans all liked it and others were more than pleased. A corking Western. Only fair box office attraction, but there with the entertainment. — Harold F. Wendt, Rivoli theatre, Defiance, O. Handle With Care, with Grace Darmond. — A pleasing program production. — Meyers & Ford, Arcade theatre, La Grande, Ore. — Small town patronage. Woman Wake Up, with Florence Vidor. — Absolutely satisfying picture. One of company's best and bound to please all classes. B. O. average. — Guy D. Haselton, Rialto theatre, Missoula, Mont. — Neighborhood patronage. Handle With Care, with Grace Darmond. — Some raved about the beautiful star. Others found favor in Harry Myers or Jimmy Morrison. Story average. Entertainment value 80 per cent. Box office value only fair. — Harold F. W endt, Rivoli theatre, Defiance, O. First National Polly of The Follies, with Constance Talmadge. — Coupled with Ben Turpin in Step Forward, a great comedy bill. Novelty in Talmadge film pleased. Flappers turn out strong for Connie. — Laurence Stuart, Hope theatre, Dallas, Tex. — General patronage. Smilin' Through, with Norma Talmadge.— Without doubt this star's greatest picture, also the best work of Wyndham Standing and Harrison Ford. Ordinarily we do not enjoy love stories, but this one sure got under our old thick hide. Why can't more as good as this be produced? It would then be worth the people's while to go to the picture show. Even the rough necks forgot to be rowdies while viewing it. Praise the Lord. Amen. — Wm. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. The Rosary, with a special cast. — Played to good crowds for a week's run and appealed strongly to church goers. — Samuel Harding, Liberty theatre, Kansas City, Mo. My Lady's Latchkey, with Katherine MacDonald. — Just fair. Did not draw here. Title not best puller. — W. Cruickshank, Opera House, Mitchell, Ont., Can. — Neighborhood patronage. Smilin' Through, with Norma Talmadge.— Inspired editorial from one of the local papers and warm letter of endorsement from editor of another. Declared by prominent club women to be the highest type picture they had ever seen. Undoubtedly finest Norma Talmadge has ever made. — Laurence Stuart, Hope theatre, Dallas, Tex. — General patronage. The Silent Call, with Strongheart. — Very good subject and pleased 90 per cent. Six days to good business. — R. M Koch, Palace theatre. Cedar Rapids, la. — Transient patronage. STAR DUST, with Hope Hampton.— Opened the beautiful new Hope theatre, in Dallas, playing to turn-away patronage. Picture pleased thoroughly. Star cemented fine impression made on screen through personal appearance on stage for four days. — LAURENCE STUART, Hope theatre, Dallas, Tex. Scrambled Wives, with Marguerite Clark. — Without doubt her very best and will please all classes. A real good laughable comedy drama. — Philip Rand, Rex theatre, Salmon, Ida. The Silent Call, with Strongheart.— Absolutely the best picture we have shown for some time. Wonderful dog, and the picture in general pleased. Drew two nights' good business and roads impassable on account of heavy rains both nights. Charged 15 and 35 cents and pleased. — C. A. Spainhour, Auditorium theatre, Greensburg, Kan. — Small town patronage. The Old Swimmin' Hole, with Charles Ray.— Dandy picture. Put on prologue and cleaned up on it. Should please in any small town where Ray is liked. — W. Cruickshank, Opera House, Mitchell, Ont., Can. — Neighborhood patronage. Smilin' Through, with Norma Talmadge.— Never in my three years ex The "Good Salesmen I All Do It 1 | We received "The Box Of % I fice Record" alright and a good j 1 film salesman carried same off, j H so we did not get very much 1 B good out of it. | We presume you will send 1 us another when the next issue 1 1 is off the press. H. W. ROBERTSON, Strand theatre, Covington, Ky. § perience in this city have I had so many comments from patrons as they were leaving theatre. As near a 100 per cent picture as could be asked for. Booked three days; played it for six; rained all week. — J. J. Jacobson, Strand theatre, Marshalltown, la. — Neighborhood patronage. The Foolish Matrons, with a special cast. — Not as good a picture as it was touted. Too complicated and not true to life. It lacks sympathy for the leads. You will lose no prestige if you show it or leave it alone.— Ben L. Morris Elk Grand theatre, Bellaire, O.— General patronage. Two Minutes To Go, with Charles Ray— This is one of the pictures that is helping to kill off this erstwhile popular actor. We suggest that he hire a good director and get back to the rural stuff which he used to depict so successfully, and perhaps he can stage a comeback.— W. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. Courage, with a special cast. — It will take courage to play it. The play is a good one of its kind, but won't pull. Name and paper and unknown actors all against it. Would not advise booking unless you have a guaranteed house for any kind of a picture. We lost heavily.— Philip Rand, Rex theatre, Salmon, Ida. A Small Town Idol, a Mack Sennett production. — A-l comedy. Went over better than Molly 'O. If you want to give them comedy, get this one.— C. W. Glass, star theatre, Trenton, Tenn. — Small town patronage. My Boy, with Jackie Coogan.— This is a corking good picture. Just right for family night.— Bill Leonard, Mystic theatre, Cedar Vale, Kan. — Neighborhood patronage. The Sky Pilot, with a special castWent over big. A lot came back second night. It pleased 100 per cent. Acting was great.— W. Cruickshank, Opera House, Mitchell, Ont., Can.— Neighborhood patronage. Tol'able David, with Richard Barthelmess. — A highly interesting picture, with remarkable acting by both star and cast. The only thing that can be said against this production is the name of the star, which is too long and hard to pronounce. He should have a surname much shorter and more to the point, like mine, for instance.— Wm. H. Creal, Suburban theatre. Omaha, Neb.— Neighborhood patronage. Bob Hampton of Placer, a Marshall Neilan production. — James Kirkwood and Wesley Barry make a wonderful combination in this. An old time western with Indian raids, wagon trains, early settlers, frontier stuff, that goes great and generally pleases. It is worth any class house. — Ben L. Morris, Temple theatre, Bellaire, O. — General patronage. Go and Get It, a Marshall Neilan pro