Exhibitors Herald (Apr-Jun 1922)

June 24, 1922 EXHIBITORS HERALD 109 NEWSPICTURES (Concluded from page 93) Roumania Gives Pre-Marriage Celebration in Belgrade. FOX NEWS, No. 70: Murphy Wins Indianapolis Motor Classic — Ambassador Herrick Lays Cornerstone tor U. S. Memorial at Rheims — Philiptno Envoys Arrive at Seattle — Royal University, Padna, Italy, Guest to Americans on 700th Anniversary — Venice Has Water Carnival — S. S. Mt. larroH Arrives at New York With Cargo of Elephants — George Widden Claims Largest Collection of Freckles — Lincoln Memorial Dedicated. No. 71: Race Balloons Leave Milwaukee — First Pictures of Pope Presiding Over Eucharistic Congress — Six Mile Funeral Procession Marks Burial of Gen. and Mrs. Wang at Tientsin, China — Annapolis Graduates 520 — Los Angeles Chicken has Wooden Leg — El Paso Declares War on Mosquitoes. INTERNATIONAL NEWS, No. 45: German President Spurs Shipping Revival — Annapolis Graduates its Biggest Class — Use Dynamite m Texas War on Mosquitoes — Bryan Meets Tenth Grandchild in Los Angeles — Pope Opens Eucharistic Congress at Rome — Throngs Visit Oberammergau Passion Play — Army Entry Wins Milwaukee Balloon Race — Tanks Perform for British Royalty at Aldershot — Girl Parachute Jumper Sets New Record — Cartoon. No. *6: Greatest Church Gathering in Roman Coliseum — President and Mrs. Harding Hold Lawn Party for Wounded Veterans — West Point Cadets Display Horsemanship — France Pays Tribute to American Dead — A Flight Over Egypt's Pyramids — Cartoon. "One Clear Call" (Concluded from page o») been reserved the Watermelon King. He has imitaiors from Maine to Florida and, since the hot weather season is at hand, wouldn't it be fashionable, just for the sake of originality, to vary the usual ice cream cone matinee with a watermelon matinee? Instead of giving the slice of watermelon to youngsters entering the theatre, we suggest that it be given them on leaving the theatre. It's going to save the caretaker, janitor or vacuum sweeper chauffeur a great deal of work, to say nothing of the saving it will mean to rugs and carpets. Better still, how about a club watermelon? Offer a watermelon to any clubs organizing matinee parties for the theatre to be given to the youngsters as they leave? Or for street exploitation, have a darky going around with a watermelon and the inscription carved in the green rind: "ONE CLEAR CALL" with the name of the theatre. "Our Leading Citizen" (Concluded from page 92) hundreds of dressed-up tramps, loafing about the streets in wistful search of occupation. Except when a speaker is on the platform, it :3 suggested that the stand be occupied with the life-size LIGE CONLEY, who is being starred in Educational-Mermaid Comedies. cut-out of Meighan taken from a Paramount three-sheet. * * * The lobby bears other aspects of a political headquarters. There is the sandwich sign and the paraders' box, together with lithographs. Across the lobby is swung a banner with the slogan of the campaign : "We want Tommy." This slogan can be one of general optional newspaper teaser campaigns. Little scatter-ads reading: "We want Tommy" should stir an appropriate amount of interest. Other teaser lines can be : "Will you meet 'Our Leading Citizen ':' " "Who is 'Our Leading Citizen?' — Go to the Paramount Theatre and Find Out." There are several scenes in the stills that suggest settings for musicial prologues. Anything sweet and sentimental will do in the way of music. A novelty would be an old-fashioned vaudeville monologist, dressed to represent Theodore Roberts, delivering a few "wise cracks" on the political situation. Filming of New Comedy Is Started by Robbins Jess Robbins, who produced the sevenreel comedy, "Too Much Business," which is being published as a Vitagraph special production, has already started filming a new comedy on the west coast. The latest one is an adaptation of "The Ladder Jinx" by Edgar Franklin. Mr. Robbins recently purchased the film rights of the story. The cast of "The Ladder Jinx" will be headed by Edward Horton, Tully Marshall, Otis Harlan, Margaret Landis, Arthur Hoyt and Carl Stockbale. Will Scenarize DeMille's Forthcoming Production Clara Beranger, author of scenarios for William de Mille's productions for Paramount, has left for Hollywood to work on the adaptation of "Clarence,' the play by Booth Tarkington, which is to be Mr. de Mille's next picture. TouringNebraska With H. E. N. Atlanta.— .rank Hammond plans to spruce up the Rialto this summer so as to be in shape for the good times this fall. This house will only show one night a week during the summer months. * * * Holdrege. — J. H. Taylor is busy putting over a big campaign on "Foolish Wives." The Crescent is billed like a circus for miles around on this feature. J. H. is also laying plans for a big exploitation drive on "Smilin' Through." * * * Ragan. — Huston Bros., owners of the Empress, state that this house will change hands shortly. * * * Franklin. — The Rex Theatre is a good example of what a hustling cattle buyer and grain dealer can do when they go into the theatre business. Al Williams and Ray Chitwood are putting over this house in great shape, ably assisted by J. H. Davis, projectionist. Litchfield. — The prize for the highest juice charge goes to Alva Lang, owner of the Rialto, of this place. Think of paying twenty cents a kilowatt. Needless to say, Mr. Lang is in the market for a power plant of his own. Constance Binney Making New Picture in England Constance Binney has arrived in England where production has been started at the studio of Ideal Film Company, Ltd., London, cn the screen version of "A Bill of Divorcement." Dennison Clift is directing the picture. The film, it is stated by Reginald Warde, representing Ideal Film Company in United States, will be the first of a series of productions. Plans for American distribution have not as yet been decided upon. Paramount Provides for Scandinavia Distribution New and increased distribution facilities for Paramount pictures in Sweden, Norway and Denmark are provided for in a contract signed by E. E. Shauer, director of the foreign department of the Famous Players-Lasky Corporation, with Carl York and W. W. LeMat, prominent film importers and distributors in the Scandinavian territory. The contract becomes effective August 21 and calls for the publication of eighty Paramount pictures during the coming year. Exchanges will be opened in Stockholm, Copenhagen and Christiania. Warners Buy Two More Novels for Photoplays To the list of a half dozen novels already purchased by Warner Brothers have been added two more, "The Old Folks at Home," written by Justine Adams, and "Lover's Lane," from the pen of Clyde Fitch. Both stories are scheduled to be produced in the Fall by Sam Warner, production manager of the west coast studios.