Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001002
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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72 EXHIBITORS HERALD March 11, 1922 MARION DAVIES, Cosmopolitan star, whose latest picture, "The Bride's Play" is now being distributed through Paramount. pleased all. You can't go wrong on this one. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. The Devil's Garden, with Lionel Barrymore. — There is not any use to run slides advocating the "Freedom of the Screen" and then show such a picture as The Devil's Garden. There is positively no excuse for this one. It should be titled "Lust." I was roasted to a finish for showing it. I was in doubt about it, but could find no adverse report on it. You had better cancel this in a hurry. — Philip Rand, Rex theatre, Salmon, Idaho. Not Guilty, with a special cast. — Who said this was a poor picture? I call it far better than the average. If I can get all as good as this I won't kick. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — Neighborhood patronage. I Am Guilty, with Louise Glaum. — Everyone satisfied and it is a dandy drawing card. This picture has everything that goes to make up 100 per cent production. — W. O. Burkey, Admiral theatre, Kansas City, Mo. — Neighborhood patronage. The Old Swimmin' Hole, with Charles Ray. — True to life. Kid life truthfully portrayed. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. The Great Adventure, witli Lionel Barrymorc. — Star is not a favorite here, but this went over pretty fair. Rather complicated situation star finds himseli in. Very interestingly untangled, — H. J. Graybill, Family theatre, Bridgeport, 0. — Neighborhood patronage. Peck's Bad Boy, with Jackie Coogan. I 'leaved a fair sized audience. I would not advise an increase in price for it as I do not consider it worth it. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — Neighborhood patronage. Man — Woman — Marriage, an Allen Holubar production. — Here is a picture I can recommend. To my recollection this beautiful young lady has never appeared in a poor one. However, we could not induce the people to come out in any large number to view it. — W. H. Creal, Suburban theatre, Omaha, Nebr. — Neighborhood patronage. Bob Hampton of Placer, a Marshall Neilan production. — Played two nights. Patrons like it and the attendance was larger on second night. This is the first time in my eight years in the show business that any feature ever did this for us, and we have played some of the big ones. The Kid, Daddy Long Legs, Birth of a Nation, etc. — J. F. Rees, Regal theatre, Wellsville, Mo. — Neighborhood patronage. The Master Mind, with Lionel Barrymore. — This is sure heavy stuff and hideous. Barrymorc no good here. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. The Golden Snare, with Lewis Stone. — This is a good picture, as I find all Curwood stories generally are. Times are the worst ever in this town and still I can always draw them in with a good picture, so I buy the best I can and get good business as a result. I don't believe it pays to cheapen your show.-»E. J. O'Neil, Broadway theatre, St. George, N. B., Can. — Small town patronage. The Girl in the Taxi, with Mr. and Mrs. Carter l)c Haven. — Another first class comedy-drama that will please. — E. J. Degenhardt, Princess theatre, Mendota, III. — Neighborhood patronage. Peck's Bad Boy, with Jackie Coogan. —An ideal kid picture that pleases the parents. With any exploitation you can make money on it. — Ben L. Morris, Temple theatre, Bellaire, O. — General patronage. The Kid, with Charlie Chaplin.— Will get any exhibitor money if he will let them know when it is and where it is. They will expect the admission to be raised and then like it. — Mack Jackson, Strand theatre, Alexander City, Ala. — Small town patronage. The Branded Woman, with Norma Talmadge. — Good, with Norma in the old line of pictures. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Nomads of the North, with a special cast. — Consider it the best picture I have run, and so did everyone else. If there is a 100 per cent picture Nomads of the North is one. Business better than usual. — L. H. Garrard, Gem theatre, Spur, Tex. — General patronage. 19 and Phyllis, with Charles Ray. — Fine little comedy drama. Ray always best in small town rube parts. — H. J. Graybill, Family theatre, Bridgeport, 0. — Neighborhood patronage. Sowing the Wind, with Anita Stewart. — -We lost heavily on this picture. We are certainly glad her contract expires with one more feature for this company. — W. H. Creal, Suburban theatre, Omaha, Nebr. — Neighborhood patronage. The Fighting Shepherdess, with Anita Stewart.— A picturesque Western with characters that elevate an interesting story to a plane of quality. Absolutely fine.— Charles W. Lewis, I. O. O. F. Hall, Grand Gorge, N. Y. — General patronage. The Last of the Mohicans, a Maurice Tourneur production. — Very good historical play. Did not please the average audience in small town. — C. S. Bovee, Florence theatre, Elk Point, S. D.— Small town patronage. Fox The Jolt, with Edna Murphy and Johnny Walker. — Entertaining picture. Pleased a large crowd. — T. G. Thompson, Grand theatre, Rochester, N. Y. — General patronage. Any Wife, with Pearl White. — Not as good as former efforts in features. Last few minutes very funny due to hurried departure of star and family. — H. J. Graybill, Family theatre, Bridgeport, O.— Neighborhood patronage. Thunderclap, with a special cast. — Another crackerjack that you can boost to the limit. Everyone goes out pleased and tells you so. That's what we want. Book it, small towns. — E. J. O'Neil, Broadway theatre, St. George, N. B., Can. — Small town patronage. Queen of Sheba, with Betty Blythe — The picture is on its second week and still proving a strong drawing card and pleasing large patronage. — William Noble, Criterion theatre, Oklahoma City, Okla. — General patronage. Play Square, with Edna Murphy and Johnny Walker. — Fine picture. New stars, but they arc becoming very popular with my patrons. — J. C. Harlan, Pastime theatre, Humphrey, Ark. — Neighborhood patronage. Over the Hill, with a special cast. — It is just what everyone else has said, "the greatest thing of its class." It pleases the regulars and brings throngs of the oecasionals. — Ben L. Morris, Temple theatre, Bellaire, O. — General patronage. Little Miss Smiles, with Shirley Mason. — One of Shirley's good pictures. Strong dramatic moments and some clear wholesome comedy. May be recommended as one good attraction. — J. Carbonell, Mon