Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001003
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 11, 1922 EXHIBITORS HERALD 73 roe theatre, Key West, Fla. — Neighborhood patronage. Trailin', with Tom Mix. — Good as the average Mix. We used Sky High before this, which has some fine scenery in it of the Grand Canyo n. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Riding With Death, with Charles Jones. — Not up to Jones' standard. First four reels drag. Action picks up in the last reel. Not in the same class with his previous releases. Drew a fair house. — ■ F. L. Clarke, Cozy theatre, Hazen, Ark. — Neighborhood patronage. Gleam O'Dawn, with John Gilbert. — Poor. Very weak story. Nothing to the story. About one of the poorest pictures shown this season. — J. N. Schwartzwalder, Universal theatre, Auburn, N. Y. — General patronage. Trailin', with Tom Mix. — Not as good as some of the other Mix features but is typical of the usual Mix action and they cannot all be a hundred percent. Mix fans like it.— Ben L. Morris, Temple theatre, Bellaire, O. — General patronage. The Jolt, with Edna Murphy and Johnny Walker. — Agreeable picture, but somewhat of a short ending. — J. Carbonell, Monroe theatre. Key West, Fla — Neighborhood patronage. Over the Hill, with a special cast. — If you never play another, play this. Will do you more good than anything you can do, and it will make money for you. Matinee 25 and evenings 50 cents. They'll thank you. — E. J. O'Neil, Broadway theatre, St. George, N. B., Can. — 'Small town patronage. Any Wife, with Pearl White. — Star never did draw in features. — T. G. Thompson, Grand theatre, Rochester, N. Y. — General patronage. To a Finish, with Charles Jones. — One of Jones' best pictures. I can always count on a good crowd when Jones plays. — J. C. Harlan, Pastime theatre, Humphrey, Ark. — Neighborhood patronage. Bucking the Line, with Maurice Flynn. — This new star is a regular man and a comer. Very good picture and pleased small town patronage. — Dr. C. J. Graf, Princess theatre, Stewart, Iowa. — Small town patronage. To a Finish, with Charles Jones. — Can't kick on this one. Good card for western lovers. Short footage. Bar Nothing is more thrilling and -has more action.— Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. The Big Town Round-Up, with Tom Mix. — Not a kick from patrons, so I can't kick. — Mack Jackson, Strand theatre, Alexander City, Ala. — Small town patronage. Get Your Man, with Charles Jones. — Average Jones offering which seemed to please fairly well. — H o w a r d Varing, Royal theatre, Spirit Lake, la. — General patronage. Riding with Death, with Charles Jones. GYPSY PASSION ADAPTED FROM , cJEAN RICHEPINS FAMOUS GYPSV STORY MO III A RIKA The Child op rhe bear ALBERT C SMITH NtsnxM — Very good. Jones is quite a favorite here. — H. J. Graybill, Family theatre. Bridgeport, O. — Neighborhood patronage. Live Wires, with Edna Murphy and Johnny Walker. — A good picture, especially suited to young folks, as it has a good deal of college air in it. Football game very exciting. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Devil Within, with Dustin Farnum. — Good. Above the average program picture. Pleased about 90 per cent. — J. N. Schwartzwalder, Universal theatre, Auburn, N. Y. — General patronage. Children of the Night, with William Russell. — Good picture about secret orders. Very interesting. Everyone liked it. — J. C. Harlan, Pastime theatre, Humphrey, Ark. — Neighborhood patronage. To a Finish, with Charles Jones. — Personally think Jones as good as Mix. Can't make my patrons see it. This gave good satisfaction. — Dr. C. J. Graf, Princess theatre, Stewart, Iowa. — Small town patronage. The Night Horseman, with Tom Mix. — Different from the general run of Tom's pictures, but a good one. — N. O. Foster, Elite theatre, Otsego, Mich. — Neighborhood patronage. The Texan, with Tom Mix— They told us that The Road Demon couldn't be beaten, but many said this one changed their minds. Mix always gets the money for us. — J. F. Rees, Regal theatre, Wellsville, Mo. — Neighborhood patronage. Drag Harlan, with William Farnum.— If your patrons like westerns this one will be sure to please them. Farnum nearly always pleases here. — O. Lamon, Auditorium theatre, Elmwood, Wis. — Small town patronage. A Rough Diamond, with Tom Mix. — First reel is a scream. Balance very entertaining. As a whole, up to the Mix standard. — H. J. Graybill, Family theatre, Bridgeport, 0. — Neighborhood patronage. Straight From the Shoulder, with Charles Jones. — The best picture I ever ran. He not only stepped up with Mix in this picture, but placed himself just a little in advance, in the opinion of my patrons. If your people like westerns this will stand a slight advance in admission. We played at 13 and 15 cents, regular prices. — J. F. Rees, Regal theatre, Wellsville, Mo. — Small town patronage. Goldwyn The Glorious Fool, with a special cast. — Another good one for these two new stars. Mary Roberts Rinehart's name helps too. Many favorable remarks and business good. — A. G. Talbot, America theatre, Denver, Colo. — Transient patronage. His Back Against the Wall, with a special cast. — If this is any criterion of this year's Goldwyn product, I can't compliment myself on my buy. Mediocre. Little drawing power. — Ed. Salzberg, Crystal theatre, Hoisington, Kans. — Neighborhood patronage. Bunty Pulls the Strings, with a special cast. — Fine picture, but poor crowd. No fault of the picture. — Johnson Bros., Johnsonian theatre, Ripley, N. Y. — Small town patronage. Hold Your Horses, with Tom Moore. — A-l picture. Moore is well liked here and kept his popularity with this one. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. The Cabinet of Dr. Caligari. — Not one Ten Pictures That Ma de Money for Me 1. The Old Nest. 2. The Kid. 3. The Birth of a Race. 4. The Last of the Mo 5. Madame X 6. Once to Every Woman. 7. The Great Redeemer. 8. The Untamed. 9. Black Beauty. 10. The Heart of Humanity. Out of 360 pictures used during the year of 1921 this ten are the best. M. M. FEDERHAR, Regent theatre, Akron, O. favorable comment. Watch your step in booking this one. — Tho. Thompson, Strand theatre, Key West, Fla. — Neighborhood patronage. All's Fair in Love, with a special cast. — Starts out as a drama and ends as a comedy. Below average Saturday and Sunday business. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. The Penalty, with Lon Chaney. — Stay away from this one. Not even a good crook story. Patrons walked out. Seven reels of junk. — James LeRicheux, Arcade theatre, Camden, N. Y. — Neighborhood patronage. Honest Hutch, with Will Rogers. — Here is the kind of picture that makes the exhibitor's life almost worth living. If you have anyone that can portray such characters better than our handsome friend, Will, depicts them for the silent drama, I wish you would trot him out for our inspection. We showed this on Saturday night to a large and appreciative crowd. — W. H. Creal, Suburban theatre, Omaha, Neb. — Neighborhood patronage. Guile of Women, with Will Rogers. — Rogers is all human in this. Lots of comedy and catchy titles. Story of Swede emigrant that trusted all women at first.— S. V. Wallace, Idle Hour theatre, Cambridge Springs, Pa. — Neighborhood patronage. Dangerous Curve Ahead, with a special cast. — Indeed good. Got lots of compliments. Whatever you do use the 24 sheet. It's a puller. — Mack Jackson, Strand theatre, Alexander City, Ala. — Small town patronage. The Star Rover, with a special cast. — Not over 50-50. Rather gruesome and too improbable. — C. E. Waughop, Scenic theatre, Detroit, Minn. — Small town patronage. Honest Hutch, with Will Rogers. — This is an old picture, but a good one. First time for Rogers here and he made a hit, he seems to live along with the picture, not act. Pleased 100 per cent, drew good, and we want more like it. — A. E. Rogers, Temple theatre, Dexter, N. Y. — Neighborhood patronage. The Old Nest, with a special cast. — 100