Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001005
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 11. 1922 EXHIBITORS HERALD 75 just before he appears. — R. Ross Riley. Wig-warn theatre, Oberlin. Kans. A Message From Mars, with Bert Lytell. — Xo good. Absolutely the poorest thing I ever saw Lytell in. Nothing to it. — Geo. O. Monroe. Gilbert theatre, Beatrice, Neb. — General patronage. Nothing But Lies, with Taylor Holmes. — Supposed to be comedy, but did not get over for me. Metro is not making any friends for their product by forcing exhibitors to play these old pictures before they can get some good ones. — C. E. Waughop, Scenic theatre. Detroit. Minn. — Small town patronage. Paramount The Bride's Play, with Marion Davies. — A really beautiful picture. The photography is the best ever seen, the story is of an Irish legend and the directing great. Interest a little lagging at times. Good for high class houses. Pleased here. — Frank C. Parker. Lyric theatre, Stockton, Cal. — Neighborhood patronage. The Law and the Woman, with Betty Gompson. — Had a very attractive lobby display, which attracted a goodly number of passers-by to the box office. — William Noble, Gapitol theatre, Oklahoma City. Okla. — General patronage. The Sheik, with Rudolph Valentino and Agnes Ayres. — From a box office standpoint, and the production, 100 per cent. Book this one, and dust off the S. R. O. sign. — H. H. Barrett, Colonial theatre. Kansas City, Mo. — Neighborhood patronage. 'The Great Moment, with Gloria Swanson.— If this picture .does not make money for anybody, well you better close up shop. Miss Swanson surely is fine. Book it by all means and it will back up anything you say. — W. F. Harding, Princess theatre. Mt. Dora, Fla. — Transient patronage. The Sheik, with Rudolph Valentino and Agnes Ayres. — Broke house records. Valentino will draw business anywhere. Charged 15 and 35 cents. Many liked iim better in The Sheik than in The Four Horsemen. — Happy Hour theatre, Cresson, Pa. — Small town patronage. The Little Minister, with Betty Compson.— Miss Compson is very "beautiful and does some good acting, but this picture is not the special it is advertised to be. Probably pleased 40 per cent. — C. H. Powers, Strand theatre, Dunsmuir, Cal. — Railroad town patronage. The Sheik, with Rudolph Valentino and Agnes Ayres. — The only picture I made ^ profit on in six months. Pleased 100 ser cent and I drew them from all parts }f town. Book it and clean up. Length 5.598 feet — E. J. Peskay, Penn theatre, ^t. Joseph, Mo. — Neighborhood patron Sarorday Night, a Cecil B. De Mille GYPSY PASSION ADAPTED FROM dEAN RICHEPINS FAMOUS GYPSY STORY NIAIRIKA The Child of rhe bear VFIAGRAPfl production. — An excellent production. Will satisfy any audience. Perhaps a little too long, but very thrilling in spots, and holds the suspense well. Play it up big. — Frank C. Parker, Lyric theatre, Stockton, Cal. — Neighborhood patronage. The Testing Block, with . William S. Hart. — Star and story both good. Picture was marred a little on account of so much dark photography. However, the interest is there and people forget such defects. — L. R. Moore, Roma theatre, Columbus Grove. O. — Small town patronage. The Hell Diggers, with Wallace Reid. — Wallace Reid is a very popular star here, and this picture seemed to please all, but business here as a whole is on the bum. No one seems to object to the class of pictures, but they have got out of the habit. — Joe Williams. Cozy theatre, Checotah, Okla. — Neighborhood patronage. Cappy Ricks, with Thomas Meighan. — A splendid picture. Pleased more people than maivy a special. Star well liked here and good story. — M. P. LaBree. V. I. A. theatre. Crescent City, Fla. — General patronage. Moran of the Lady Letty, with Dorothy Dalton. — One of the best sea stories ever made. Practically the whole picture takes place on the sea. For some foolish reason Valentino is not featured on the advertising, but Dalton. Go after it big. It is worthy of it. — Frank C. Parker. Lyric theatre. Stockton, Cal. — Neighborhood patronage. The Sheik, with Rudolph Valentino and Agnes Ayres. — A high class production. Pleased 100 per cent. Business good. You will make no mistake on this one. Small town. Played two days at 40 cents admission.— W. L. Rathbone, Gem theatre, Randolph, N. Y. — Neighborhood patronage. The Great Impersonation, with James Kirkwood. — C o r k i n g story. Everyone pleased. People have not forgotten to speak well of it after several weeks. Have remembered it. — M. P. LaBree. V. I. A. theatre, Crescent City. Fla. — General patronage. The Affairs of Anatol, a Cecil B. De Mille production. — Although a return date picture, it continues to please large patronage. — William Noble. Broadway theatre, Oklahoma City, Okla. — General patronage. The Little Minister, with Betty Compson.— Not made for our theatre. A good picture of its kind, but they passed it up here, and business was not even average, yet we paid more for this one than we did for many others that did pull them in. It is a Scotch picture and may please some. We want modern American plays and stories. — Charles H. Ryan, Garfield theatre, Chicago, 111. — Neighborhood patronage. Three Live Ghosts, with a special cast. — A very good comedy-drama. Will satisfy any audience. Lots of laughs, but no drawing power. If you can get them in, they will come out very pleased. — Frank C. Parker, Lyric theatre, Stockton. Cal. — Neighborhood patronage. The Sheik, with Rudolph Valentino and Agnes Ayres. — Three days of good business and pleased 100 per cent. A fine picture.— Harry Bruce, Circle theatre, Kansas City, Mo. — Neighborhood patronage. The Egg Crate Wallop, with Charles Ray. — Not a new picture by any means, but Oh Boy, the wallop brought 'em in. If you haven't played it do so. They'll eat it up. — W. C. Allen, Casino theatre, Two scenes from "A Question of Honor.'' a First National attraction starring Anita Stewart. Antwerp. N. V. — Neighborhood patronage. The Ghost in the Garret, with Dorothy Gish. — Very good picture. As good as some specials for this town. Pleased all. A good comedy. — A. J. Swingie. Paulick theatre. Muscoda. Wis. — Neighborhood patronage. The Faith Healer, with a special cast. — Cock and bull story that failed to get over. Somebody called this a special and they are selling it as such. — H. G. Stettmund. Jr.. Odeon theatre. Chandler, Okla. — General patronage. The Little Minister, with Betty Compson.— Here's a picture that you should be proud to show. A big star, wonderful story, action and suspense. Well produced and photographed. Worth going after big. A Scotch story. Will please any audience. — Frank C. Parker, Lyric theatre. Stockton. Cal. — Neighborhood patronage. Three Live Ghosts, with a special cast. — Very good attraction. People took to it very well. Some good mystery scenes. Good plot. Good photography. — J. Carbonell. Monroe theatre. Key West. Fla. — Neighborhood patronage. The Little Minister, with Betty Compson.— I consider this picture as being the nearest perfect of any picture I ever ran and I have been in the game since 1907. A masterpiece, but not made for roughnecks. Ran it two days to fair business, with opposition both nights. Book it. —