Exhibitors Herald (Dec 1921 - Mar 1922)

76 EXHIBITORS HERALD March 11, 1922 W. L. Rathbone, Gem theatre, Randolph, N. Y. — Neighborhood patronage. The Sheik, with Rudolph Valentino and Agnes Ayres. — Three days to capacity business. A great ladies' picture and one that pleased 100 per cent. Book this one and clean up. — J. Jay Means, Murray theatre, Kansas City, Mo. — Neighborhood patronage. Behind the Door, with Hobart Bosworth. — A good picture, but not the kind the people will enjoy seeing. Very gruesome. Has some fine photography. Not a recent picture. — R. C. Metzger, Cozy theatre, Tyndall, S. D. — Neighborhood patronage. Sick Abed, with Wallace Reid. — Great. Comedy de luxe. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Neighborhood patronage. Saturday Night, a Cecil B. De Mille production. — Excellent. Patrons well pleased. Pleased 100 per cent. — J. N. Schwartzwalder, Universal theatre, Auburn, N. Y. — General patronage. Enchantment, with Marion Davies. — This picture was a delight. New, snappy and entertaining. High class. Good cast and well done.— H. P. LaBree, V. I. A. theatre, Crescent City, Fla. — General patronage. Miss Lulu Bett, with a special cast. — None will make a mistake showing this. Theodore Roberts is great in this one. A real human interest story. Not a dull moment. Play up the fact that it is from the book. It is worth going after big. A truly very good picture. — Frank C. Parker, Lyric theatre, Stockton, Cal. — Neighborhood patronage. The Sheik, with Rudolph Valentino and Agnes Ayres. — A real drawing card and Valentino quite a favorite with the old women as well as the flappers. Picture pleased 100 per cent. Drew well. — New Center theatre, Kansas City, Mo. — Neighborhood patronage. On With the Dance, with a special cast. ■ — High grade. Book and boost it. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Neighborhood patronage. The Woman God Changed, with a special cast. — While this is an extremely nice picture, it sure needs a little trimming. DOROTHY DEVORE. pretty ingenue, who has become popular as a star in Educational-Chrisvtie comedies. When will they get away from that cabaret dance hall stuff? There is about 75 feet of this picture that should be cut out. It is positively vulgar. Otherwise splendid. — W. F. Harding, Princess theatre, Mt. Dora, Fla. Beyond, with Ethel Clayton. — Fair. An average program picture. Nothing to make much fuss over. — J. N. Schwartzwalder, Universal theatre, Auburn, N. Y. — General pa-tronage. Boomerang Bill, with Lionel Barrymore. — Another great picture. Get them in, somehow. The star won't, but what acting, and what a story! Immense. Give away prizes, anything to get them in, and they will thank you for it. Everyone who saw it praised the picture.^Frank C. Parker, Lyric theatre, Stockton, Cal. — Neighborhood patronage. The Ghost in the Garret, with Dorothy Gish. — Played this picture the same time we started Winners of the West, serial, to the best business we have had for several months. By all means get this comedy. More hearty laughs than we had on The Kid. — L. R. Moore, Roma theatre, Columbus Grove, O. — Small town patronage. It Pays to Advertise, with Bryant Washburn. — As some one wrote in this department some time ago, this picture is full of ads of garter fasteners, and many other things, but the picture is very good for all of this, and will please any kind of an audience. Not a big picture, but a nice little pleasing story. — George C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. Double Speed, with Wallace Reid.— Boys, here is one that has it all. Just enough of everything to please them. All that the name implies. Put a little pep behind it. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. Don't Tell Everything, with a special cast. — A very good picture, but not good enough to advance the prices. Better for high class audience. Everyone satisfied. Good drawing card. Packed the house for a week and everyone pleased. — Frank C. Parker, Lyric theatre, Stockton, Cal. — Neighborhood patronage. Behold My Wife, with a special cast. — A good clean picture. One of the best we have had. Don't miss it. — Schaghticoke Amusement Ass'n., Town Hall theatre, Schaghticokc, N. Y. — Neighborhood patronage. Idols of Clay, with Mae Murray. — A special. Very poor picture. Two murder scenes. One nude scene by Mae Murray and dope houses makes up the picture. — A. J. Swingle, Paulick theatre, Muscoda, Wis. — Neighborhood patronage. Wagon Tracks, with William S. Hart. — Good, but William S. Hart has had his day here. Personally I like his work. — J. F. Rees, Regal theatre, Wellsville, Mo. — Small town patronage. The Easy Road, with Thomas Meighan. — A very good one, and I gave the people a chance to see this one at a price of ten cents to everyone. Had a good house and everyone remarked that if that was i hi' class of pictures that I was running that they were going to attend. — Joe Williams, Cozy theatre, Chccotah, Okla. Wighborhood patronage. Rent Free, with Wallace Reid. — Probably one of the weakest this popular star has ever made. Fault of the story. Nevertheless, don't pass it up. It will please a great many and I.ila Lee is very cute in this. Very few comments one way or the other. — Frank C. Parker, CORINNE GRIFFITH, beautiful Vitagraph star, in a scene from "Island Wives." Lyric theatre, Stockton, Cal. — Neighborhood patronage. The Mystery Road and Appearances, with special casts. — About the poorest excuse for pictures that I ever saw. Oh. why does Paramount force this kind of junk onto us exhibitors and ruin their trade mark? Absolutely nothing to these British productions. — Albert Metzger, Fairy theatre, Knox, Ind. — General patronage. The Mask, with Jack Holt.— Although all of the reviews and most of the exhibitors' comments in the Herald panned this picture unmercifully, I booked it. It pulled 50 per cent more than average Wednesday business and pleased 90 per cent. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Her Husband's Friend, with Enid Bennet. — Fair program picture. — A. J. Swingle, Paulick theatre, Muscoda, Wis. — Neighborhood patronage. Everywoman, with a special cast. — Without exception they said it was the best ever shown here. It hit the spot, and was better than any sermon ever preached. — R. Ross Riley, Wigwam theatre, Oberlin, Kans. Get-Rich-Quick Wallingford, with a special cast. — A very good comedy-drama. Will please everybody. A few more pictures like this and we wouldn't want any stars. Good for any audience, longhairs included. — Frank C. Parker, Lyric theatre, Stockton, Cal. — Neighborhood patronage. Homer Comes Home, with Charles Ray. — I call this a very clever little picture, not a special, but a good program picture. A simple little story that everybody likes. — George C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. The Grim Game, with Houdini— My people liked the picture, but picture did not draw, for they thought there would be no story to it. But those that came had praise for it. (Picture old.)— J. W.