Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001007
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 11, 1922 EXHIBITORS HERALD 77 Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage . Something to Think About, with Gloria \ Swanson. — This is one that pleased 100 per cent, and it is the class of picture that will build up your business. Boost it and raise the admission, it will please. — Joe Williams, Cozy theatre, Checotah, Okla. — Neighborhood patronage. Excuse My Dust, with Wallace Reid. — A good picture. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. Something to Think About, a Cecil B. De Mille production. — A remarkable picture, and well received by all. Supporting cast was excellent and photography was as clear as a crystal. Gloria Swanson as good a bet for us as Norma Talmadge. — L. R. Moore, Roma theatre, Columbus Grove, O. — Small town patronage. Something to Think About, a Cecil B. De Mille production. — Satisfactory to big business. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. A Romantic Adventuress, with Dorothy Dalton. — The worst Dalton I ever used. — G. W. Yeaton, Ioka theatre, Exeter, X. H. — Neighborhood patronage. O'Malley of the Mounted, with William 5. Hart. — We class this one as one of Hart's best. Is sure to please all. Did *ood business two days with good comnents. — C. H. Powers, Strand theatre, Dunsmuir, Cal. — Railroad town patronige. Pathe Half a Chance, with special cast. — Don't be afraid to book this picture. Seven reels and plenty of interest. Good. —Raymond Schneider, Midget theatre, ifetamora, 111. — Neighborhood patronage. THE KILLER, with a special cast. — My comment is just a consensus of all the ones I have read in these columns, "good." I displayed every comment in the HERALD, advertised extensively, and played to the biggest house we ever had at increased prices. — Charles W. Leiws, I. O. O. F. Hall, Grand Gorge, N. Y. The Killer, with a special cast. — A bet?r than average western which drew ery well and was well received. — E. L. ranck, Oasis theatre, Ajo, Ariz.'— Neighorhood patronage. A Broadway Cowboy, with William esmond. — Another hit. It's a very good icture and title is a drawing card. A >t of action. — Raymond Schneider, Midet theatre, Metamora, 111. — Neighbored patronage. R-C Pictures The Swamp, with Sessue Hayakawa. — ood picture. Well liked by all. Good isiness. — T. G. Thompson, Grand theae, Rochester, N. Y. — General patronage. Five Days to Live, with Sessue Hay:awa. — The picture pleased and went •er big. — William Noble, Empress thcaOklahoma City, Okla. — General patnage. The Mistress of Shenstone, with Pauie Frederick. — Drew the very best class people in town on a rainy night, eased 100 per cent. Some of the urch pillars commented favorably on is one. People who did not get out at night told me the next day how they ted to miss it, especially after hearing •hers who saw it express themselves. — G. K. Hanks, Pastime theatre, Manning, S. C. — Small town patronage. The Duke of Chimney Butte, with Fred Stone. — Failed to please western people. Call this picture weak. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Seven Years Bad Luck, with Max Linder. — The fun in these five reels so overshadowed that in the 1-reel comedy that we regretted lack of news reel. Comedy not needed. Everybody was pleased. — Charles H. Cowles, Neptune theatre, Port Austin, Mich. — Neighborhood patronage. ONE MAN IN A MILLION, with George Beban. — We are slow in playing this, but we saw so many good reports in the HERALD that we could not pass it up. Gave fine satisfaction, as it is far different than the average production. — Albert A. Hoerr, Harriet theatre, Hardin, Mont. Five Days to Live, with Sessue Hayakawa.— Did not please quite as well as his previous pictures. Star is a favorite with my patrons, but they do not care much for photoplays when his wife appears in them with him. — Chas. Kuchan, Idylhour theatre, Canton, 111. — General patronage. Salvage, with Pauline Frederick. — A fine picture and pleased all. Had a tent show for opposition, so business is off. You can't go wrong on this picture. Boost it all you care to. — L. H. Gerrard, Gem theatre, Spur, Tex. — General patronage. The Stealers, with a special cast. — This will stop the censors. If you haven't played it do so. — C. E. Waughop, Scenic theatre, Detroit, Minn. — Small town patronage. Li Ting Lang, with Sessue Hayakawa. — Hayakawa don't take well here. Nevertheless, this is a splendid program picture Those who saw it were loud in their praise. Anywhere star is liked picture will make money. If you have Hayakawa fans, book it. Scenery beautiful. Acting exceptionally good. — G. K. Hanks, Pas time theatre, Manning, S. C. — Small town patronage. The Foolish Age, with Doris May. — People said it was silly. Ordinary business.— T. G. Thompson, Grand theatre, Rochester, N. Y. — General patronage. Shams of Society, with Barbara Castleton. — A corking good story. Old theme treated in a new way. Pleased big business.— Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Black Roses, with Sessue Hayakawa. — Real entertainment in this, plus suspense and thrills. Comedy in real life also provided. Fine show, everybody agreed. — Charles H. Cowles, Neptune theatre, Port Austin, Mich. — Neighborhood patronage. The Beach of Dreams, with Edith Storey. — Good program picture. Interesting story. All comments favorable. — G. K. Hanks, Pastime theatre, Manning, S. C. — Small town patronage. Kismet, with Otis Skinner. — My patrons liked this picture. — N. O. Foster, Elite theatre, Otsego, Mich. — Neighborhood patronage. Realart The Speed Girl, with Bebe Daniels.— A very good program picture. All Realart pictures are good. They are not holding up the exhibitors on prices like other film companies. — C. S. Bovee. Florence theatre, Elk Point, S. D. — Small town patronage. TILLIE, with Mary Miles Minter. — Very agreeable picture. Mary always pulls here. The Taylor case has made her more oopular here as people do not believe anything against her. Let them pass the bunk to someone else. — J. Carbonell, Monroe theatre, Key West, Fla. Nancy From Nowhere, with Bebe Daniels. — One of Bebe's latest, but did not satisfy. Not of her usual comedy type. Poorest I think I have ever run featuring her. — G. D. Worden, Gem theatre, Delevan, N. Y. — Small town patronage. Too Much Wife, with Wanda Hawley. — Just fair. I don't understand why A dramatic moment from the Zane Grey picture, "When Romance Rides," produced by Benj. B Hampton, from the novel "Wildfire," and to be distributed by Goldwyn.