Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001008
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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78 EXHIBITORS HERALD March 11, 1922 some of these exhibitors rave about Realart. I have run a lot of them and the best I can say is fair. The stars are pretty and wear fine clothes, but I think it takes more than that to make a good picture. So do my patrons. — L. H. Gerrard, Gem theatre, Spur, Tex. — General patronage. The Love Charm, with Wanda Hawley. — A mighty poor offering. Does not get by with patrons these days when they expect to get their money's worth. Wanda Hawley is a clever little star and can take care of herself at all times and make a creditable showing. The rest of cast for the most part does well. Business about present average, which it goes without saying is very poor. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. All Souls' Eve, with Mary Miles Matter.— Fair. Only pleased about 50 per cent. Think it is the poorest Minter I have ever used. Lay off of it if possible.— F. L. Clark, Cozy theatre, Hazen, Ark. — Neighborhood patronage. Her Beloved Villain, with Wanda Hawley. — This bill is sure to please any audience, boost it. — J. F. Rees, Regal theatre, Wellsville, Mo. — Neighborhood patronage. Little Italy, with Alice Brady.— One of Miss Brady's best. Pleased a fairsized audience. — G. D. Worden, Gem theatre, Delcvan, N. Y. — Small town patronage. Ducks and Drakes, with Bebe Daniels. — Patrons enjoyed this very much. Beautiful picture. Story of a beauty who would flirt and was not afraid to try anything once. Stdry leaves her wondering if all men are as wonderful as her husband. — S. V. Wallace, Idle Honr theatre, Cambridge Springs, Pa. — Neighborhood patronage. A Kiss in Time, with Wanda Hawley. — Had more real favorable comments on this than anv of her pictures I have run. Old Fatty (Walter Hiers) is good, too. I always play him up strong. He is truly a Georgia peach. — Mack Jackson, Strand theatre, Alexander City, Ala. — Small town patronage. The Little Clown, with Mary Miles Minter. — Good picture. Everybody will like it, and we are sure that you will do a good business on it, too. — William G. Atkinson, Star theatre, Rockingham, N. C. — General patronage. Her Sturdy Oak, with Wanda Hawley. — A fairly good program offering. Will please those seeking comedy dramas. — R. C. Metzger, Cozy theatre, Tyndall, S. D. — Neighborhood patronage. Her Eturdy Oak, with Wanda Hawley, — I picked this from what an exhibitor in this column, who said it was good, wrote. I guess he was talking with a film salesman while it was being shown. Worst Hawley yet. Would not make a good single reeler. — G. W. Yeaton, Ioka theatre, Exeter, N. H.— Neighborhood patronage. The Magic Cup, with Constance Binney.— Play this if you want to please them all. — J. F. Rees, Regal theatre, Wellsville, Mo. — Small town patronage. Eyes of the Heart, with Mary Miles Minter. — Nothing extra. Drew well and many came just to see Mary. Story of underworld and out on top on a Western ranch that seemed to please. — S. V. Wallace, Idle Hour theatre, Cambridge Springs, Pa. — Neighborhood patronage. A Kiss in Time, with Wanda Hawley. — A very good comedy-drama. Most of Realart's are light comedies, but will please the average audience. — G. D. Worden, Gem theatre, Delcvan, N. Y. — Small town patronage. Such a Little Queen, with Constance Binney. — Poor. Another good star being spoiled by poor pictures. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — Neighborhood patronage. The March Hare, with Hebe Daniels. — Ran this with Harold Lloyd in "I Do.," and it gave about the best satisfaction to my patrons. They were all pleased. Drew fair. — Chas. Frunhoff. Prospect theatre, Kansas City, Mo. — Neighborhood patronage. Moonlight and Honeysuckle, with Mary Miles Minter. — Excellent comedy. Shows the girls a new way to select their future husbands. — G. D. Worden, Gem theatre, Delevan, N. Y. — Small town patronage. A Heart to Let, with Justine Johnstone. — Not much. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — Neighborhood patronage. Selznick The Way of a Maid, with Elaine Hammerstein. — A good program picture. — E. J. Degenhardt, Princess theatre, Mendota. 111. — Neighborhood patronage. Miracles of Manhattan, with Elaine Hammerstein. — Poor title for a very good picture. Cast and settings like a big time production, and story stands up. Gave general satisfaction and drew business against stiff opposition. — Ben L. Morris. Olympic theatre, Bellaire, O — ( leneral patronage. THE WAY OF A MAID, with Elaine Hammerstein. — "The actress without a failure?" Right. My audience joins me in saying "Amen." — E. Saunders, Saunders theatre, Harvard, 111. Gilded Lies, with Eugene O'Brien. — A very good program picture, but I lost money on it. My patrons will not come out to see extra specials. — W. D. Patrick, Cozy theatre, Florala, Ala. — Neighborhood patronage. Is Life Worth Living? with Eugene O'Brien. — A fair picture. Name is poor for the box office, as O'Brien usually draws a bigger crowd. — Chas. Lee Hyde. Grand theatre. Pierre, S. Dak. — Small town patronage. A Man's Home, with a special cast. — With a hand-picked cast, Ralph Ince has turned out a good, well-balanced picture that will please the masses who attend "the movies." Six good people, namely. Harry Morey, Kathlyn Williams, Roland Bottomley, Matt Moore, Grace Valentine and Faire Binney, enact the important roles. — Charles H. Ryan, Garfield theatre, Chicago, 111. — Neighborhood patronage. Clay Dollars, with Eugene O'Brien. — Best O'Brien I have ever played. Select getting better every picture. 1922 service is great. — Oscar Woemper, New Parktheatre. Minneapolis, Minn. — Neighborhood patronage. The Fighter, with Conway Tearle.— Good picture. — T. G. Thompson, Grand theatre, Rochester, N. Y. — General patronage. The Man of Stone, with Conway Tearle. — Patrons did not care for this picture. Too much drinking by star. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. A Man's Home, with a special castGreat picture. Sure pleased my audience. Hope we can have more like it. — Oscar Woemper, New Park theatre. Minneapolis, Minn. — Neighborhood patronage. Panthea, with Norma Talmadge. — Areissued Russian nightmare. Work of Norma very good. In its day it might 1 have been something of a picture, but compared with up-to-date productions it is absolutely tedious. Business fair. Some walked out. Small town, can it.— • W. L. Rathbone, Gem theatre, Randolph, N. Y.— Neighborhood patronage. Chivalrous Charlie, with Eugene O'Brien.— A dandy good picture that can't help but please. Play it.— E. Saunders, Saunders' theatre, Harvard, IllGeneral patronage.