Exhibitors Herald (Dec 1921 - Mar 1922)

March 11, 1922 EXHIBITORS HERALD 79 United Artists 'Way Down East, a D. W. Griffith production.— Followed the Newman's second run and did a great business for one week. Played at 35 cents. — Wm. Jacobs, Royal theatre, Kansas City, Mo. — Transient patronage. The Mark of Zorro, with Douglas Fairbanks. — This picture re-established Douglas here after we showed The Nut, which very few liked. The Mark of Zorro ought to take in all small towns. — Happy Hour theatre, Cresson, Pa. — Small town patronge. WAY DOWN EAST, a D. W. Griffith production. — The best ever. Packed them in for three days at 28 and 55 cents. Pleased 100 per cent and did my house a world of good. It took a little nerve to pay the rental, under the present conditions, but I advertised it strong and then watched them drive into town in their Fords and Packards. I never showed to so many strangers before. It seems they were all waiting for it. I wish there were more pictures like it. They are still talking about it. Book it and boost it and you will prosper. Be sure to get the music score and do not use less than piano, violin and drums. — Albert Metzger, Fairy theatre, Knox, Ind. The Love Flower, a D. W. Griffith production. — One of the most satisfactory pictures I have ever run. Everyone liked it. Beautiful photography. My nost critical patron came back the sec>nd night, as did many others. — Chas. Lee Hyde, Grand theatre, Pierre, S. Dak. —Small town patronage. 'Way Down East, a D. W. Griffith >roduction. — A wonderful picture, and las universal appeal. The only picture n our history that has played over three lays. Booked it for four days and held >ver two days. — Judd Rardian, Orphens' heatre, Excelsior Springs, Mo. — Transiiit patronage. Universal The Fire Eater, with Hoot Gibson— If ley like Westerns, they will holler for lore like this. — G. W. Yeaton, loka thetre, Exeter, N. H. — Neighborhood patjnage. The Fire Eater, with Hoot Gibson.— . remarkable production. Better than loot's previous efforts. — H. J. Graybill, amily theatre, Bridgeport, O. — NeighDrhood patronage. The Wallop, with Harry Carey. — Fair "ogram picture, but star does not draw ell here. — L. D. Fairfield, Legion theae, Wakonda, S. Dak. — Small town patnage. The Rowdy, with Gladys Walton.— good picture. A clever little actress. — m Mix in a scene from "Chasing the Moon," a new Fox production E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. The Rowdy, with Gladys Walton. — My patrons were well pleased with this one. Lots of action, with some very good comedy through it. Pleased 90 per cent. — Tony Faller, Lyric theatre, Neihart, Mont. — Neighborhood patronage. RICH GIRL POOR GIRL, with Gladys Walton. — Some said this was the best picture they ever saw. I invited all State House employes free for second night and it made a lot of friends for me. Gladys does some good doubling in this. — Charles Lee Hyde, Grand theatre, Pierre, S. D. Playing with Fire, with Gladys Walton.— Nothing extra, but good program picture. Story of a demonstrator with a roughneck beau that she drops when the millionaire's son comes into her life. Old story. Laemmle claims it's equal to Pink Tights. I don't.— S. V. Wallace, Idle Hour theatre, Cambridge Springs, Pa. — Neighborhood patronage. Reputation, with Priscilla Dean. — Miss Dean does about the most remargable acting of her life. Sure was a hit with those who came. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. The Dangerous Moment, with Carmel Myers. — Only fair. Can't expect a winner every time. Universal consistently good. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Neighborhood patronage. A Parisian Scandal, with Marie Prevost. — We dislike to criticise Universal pictures, as Carl Laemmle has been very good to us, but we cannot refrain from saying that we would be just as happy if we had never seen this one. Back to the bathing girls for you, Marie, where you can display your means of locomotion to better advantage, or Cecil B. De Mille may get you, since he is such a wizard at creating stars. By the way, I wonder if he has had or ever will have such a wonderful actress as Priscilla Dean. She is good enough for us, anyway. — W. H. Creal, Suburban theatre, Omaha, Nebr. — Neighborhood patronage. Conflict, with Priscilla Dean. — Good picture, but over-advertised. Will please everyone, but do not increase prices in small town. I did not, and was glad of it. Good business. — E. J. O'Neil, Broadway theatre, St. George, N. B., Can. — Small town patronage. Reputation, with Priscilla Dean — Picture is O. K., but I paid too much for it. My fault, though. I didn't have to buy it, so what's the use? — Mack Jackson, Strand theatre, Alexander City, Ala. — Small town patronage. The Fighting Lover, with Frank Mayo. — Not much to this one. Too much space in night scene that you can't see the screen. The poorest Mayo that we have used. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. Short Skirts, with Gladys Walton. — Gladys is a comer. Pleased all. — H. J. Graybill, Family theatre, Bridgeport, 0. — Neighborhood patronage. Colorado, with Frank Mayo. — Good picture. Up to Mayo's average. Will please almost everyone. — R. C. Metzger, Cozy theatre, Tyndall, S. D. — Neighborhood patronage. Red Courage, with Hoot Gibson. — Pleased 100 per cent. I predict this star will be in a class with Mix before many moons. Has the best plot of any Western here yet. Come on, Hoot. Am betting on you. — G. K. Hanks, Pastime theatre. Manning, S. C. — Small town patronage. Rich Girl, Poor Girl, with Gladys Walton.— It was O. K. First one of this BEBE DANIELS in a scene from "A Game Chicken," a new Realart picture being distributed by Famous PlayersLasky Corp. star played, and will try more. Universal sells you these at a let-live price. Pretty good business after being closed down for several months. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. Playing with Fire, with Gladys Walton. — Snappy titles, sparkling picture, good story, good direction, about as near 100 per cent entertainment as you will ever find. — J. E. Kirk, Grand theatre, Omaha, Nebr. — Neighborhood patronage. Outside the Law, with Priscilla Dean. — Here is one special that is a special. As good a crook picture as we ever saw. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. The Freeze Out, with Harry Carey. — A good picture. Better than quite a few of his pictures. Gave general satisfaction.— H. G. Stettmund, Jr., Odeon theatre. Chandler, Okla. — General patronage. The Millionaire, with Herbert Rawlinson. — Good, and a new star. Lots of comedy and action in this. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. The Millionaire, with Herbert Rawlinson. — Very good program picture, as most LTniversals are. — A. J. Swingle, Paulick theatre, Muscoda, Wis. — Neighborhood patronage. The Man Trackers, with George Larkin. — Did good business with this one, and it pleased the Saturday night crowd. An 80 per cent picture, with beautiful snow scenes. — W. C. Allen, Casino theatre, Antwerp, N. Y. — Neighborhood patronage. Wolves of the North, with Eva Novak.— I played this picture because of so many good reports, and I am glad I did. — E. Saunders, Saunders theatre, Harvard, 111. — General patronage. Cheated Hearts, with a special cast. — Another good Universal, with Miss du Pont. Watch her. She is bound to be one of the big ones. Picture pleased. Rawlinson a good drawing card. Would be as good as Wallace Reid if he did not overact a little. — G. W. Yeaton, loka theatre, Exeter, N. H. — Neighborhood patronage. Red Courage, with Hoot Gib on. — One