Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001010
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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80 EXHIBITORS HERALD March 11, 1922 of the best Westerns. Shown with first episode of Winners of the West, free to everybody. Played to about four hundred, and pleased. — Howard Varing, Royal theatre, Spirit Lake, la. — General patronage. Across the Dead Line, with Frank Mayo. — Very good action, melodrama. Mayo and cast are good. Gets by with little or no effect in a daily change house. — Ben L. Morris, Olympic theatre, Bellaire, O. — General patronage. Sure Fire, with Hoot Gibson. — A good program picture, with a good actor. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. Action, with Hoot Gibson. — Went over big one night. Children do most of the boosting, as they all like Hoot. Book it. It will make money for you. — Tony Faller. Lyric theatre, Neihart, Mont. — Neighborhood patronage. Playing with Fire, with Gladys Walton.—The best Walton yet, and that is saying something. As good a piece of acting as I ever saw. Another one that should go in the Jewel class with du Pont and Mayo. Give these three bigger stories, and I for one will pay the price. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — Neighborhood patronage. The Shark Master, with Frank Mayo. — Many said the ending was incorrect. Others say picture was okay. Personally, I was pleased with the picture. As a whole, very good. — H. J. Graybill1, Family theatre, Bridgeport, O. — Neighborhood patronage. The Freeze Out, with Harry Carey. — An extra good one of Carey's Every time we show Carey the whole town comes to see him. — Tony Faller, Lyric theatre, Neihart, Mont. — Neighborhood patronage. The Fox, with Harry Carey. — A very good Western that will draw the higher class patrons. Good box office attraction. Universal lets you have it at a price that is reasonable. — E. J. Degenhardt. Princess theatre, Mendota, 111. — Neighborhood patronage. Conflict, with Priscilla Dean. — Proved a disappointment here. Of her last three pictures, Outside the Law, Reputation, and Conflict, they rank in order named with my patrons. — W. A. Peterson, Scenic theatre, Mt. Vernon, S. D. — Neighborhood patronage. The Fox, with Harry Carey.— They don't make them better than Carey. The picture was big and pleased, but why hurt a good picture with such fool scenes as where the dead and wounded fell off the cliff? You could plainly see each jump off after being shot, instead of falling naturally. This almost spoiled the whole picture. — G. W. Yeaton, Ioka theatre, Exeter, N. H. — Neighborhood patronage. Red Courage, with Hoot Gibson. — Very good Western, but did not draw for us. Failed to register. — Dr. C. J. Graf, Princess theatre, Stewart, Iowa. — Small town patronage. The Fox, with Harry Carey. — A very good Western drama and as good as any Carey ever did. If your people like Western action, with lots of comedy, this one will delight.— Ben L. Morris, Elk Grand theatre, Bellaire, O. — General patronage. Dr. Jim, with Frank Mayo. — A pleasing picture that will do credit to any house. — Chas. I.ee Hyde, Grand theatre, Pierre, S. Dak. — Small town patronage. The Rage of Paris, with Miss du Pont. Mary Miles Minter in a scene from "Tillie" (Realart) — This was Miss du Pont's first feature for us, and she sure stepped right into the hearts of "our better halves," and we men are waiting for her return, too. Nuf sed. — J. P. Rees, Regal theatre, Wellsville, Mo. — Neighborhood patronage. Man Trackers, with George Larkin. — A 100 per cent production. Pleased everyone who attended, and they asked for more like it. A sure bet. — H. J. Graybill, Family theatre, Bridgeport, O. — Neighborhood patronage. The Shark Master, with Frank Mayo. ■ — A good program picture. Plenty of action. — E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. No Woman Knows, with a special cast. — Pleased 90 per cent. Patrons commented on the excellent acting of Miss Scott. — W. A. Peterson, Scenic theatre, Mt. Vernon, S. D. — Neighborhood patronage. Nobody's Fool, with Marie Prevost. — A real box office attraction. Plenty of laughs, with a good story. Many came to see Marie in a feature, and said they will not miss any of them. Got over in fine shape. — Howard Yaring, Royal theatre, Spirit Lake, la. — General patronage. Rich Girl, Poor Girl, with Gladys Walton.— Good program picture, which my patrons seemed to enjoy. — L. D. Fairfield, Legion theatre, Wakonda, S. Dak. — Small town patronage. Vitagraph Lucky Carson, with Earle Williams. — The best the star has made yet. Plenty of good comments. This star is my best male bet. Drew great. — W. O. Burkey. Admiral theatre, Kansas City, Mo.— Neighborhood patronage. What's Your Reputation Worth? with Corinne Griffith. — Just an ordinary program picture, with nice settings and wood direction. Story poor. — Albert A. Hoerr, Harriet theatre, Hardin, Mont. — Neighborhood patronage. Where Men Are Men, with William Duncan. — A good picture. Better than the average of this kind. Well liked. — E. Saunders, Saunders theatre, Harvard, 111. — General patronage. Princess Jones, with Alice Calhoun.— Good picture. So far all Vitagraphs have been pleasing to the majority. Miss Calhoun taking well here. — G. K. Hanks. Pastime theatre, Manning, S. C— Small town patronage. It Can Be Done, with Earle Williams. — A mightly fine entertainment and is Well liked by all classes. Earle Williams nives an interesting portrayal in this rule and he surely knows the business of acting. Well balanced picture. — Will II. Brenner, New Cozy theatre, Winchester, Ind. — General patronage. Diamonds Adrift, with Earle Wil liams. — Ran this with a Vitagraph serial and find that the program pleased, though pictures are last year's. — Chas. Lee Hyde Grand theatre, Pierre, S. Dak. — Small town patronge. The Secret of the Hills, with Antonio Moreno. — Fair story, with good acting Picture lacks personality. That is, you do not care if the crooks or the hero wins out.— H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patron age. Steelheart, with William Duncan. — Fine picture. Duncan well liked. Bust ness fair. — Lewis & Brisco, Princess the atre, Elwood, Ind. — General patronage. The Inner Chamber, with Alice Joyce — An old story of a man and his ste nographer. Has several unique situa tions and some good laughs. Well di rected and acted. Gave satisfaction. — H. G. Stettmund, Jr., Odeon theatre Chandler, Okla. — General patronage. Three Sevens, with Antonio Moreno — Very interesting, but personally thought it overdrawn. However, it pleased all and I am satisfied. You'll be, too, if you run it. Progiam picture. — G. K. Hanks Pastime theatre, Manning, S. C. — Small town patronage. The Scarab Ring, with Alice JoyceSplendid picture that kept them all guess ing and pleased. Good story, and Alice Joyce very good. — E. J. O'Neil, Broad way theatre, St. George, N. B., Can. — Small town patronage. Received Payment, with Corinne Grif fith. — A good program picture. The star always pleases our patrons. — E. Degenhardt, Princess theatre, Mendota 111. — Neighborhood patronage. Received Payment, with Corinne Griffith.— Good picture, which pleased large patronage. — William Noble, Criterior theatre, Oklahoma City, Okla. — Genera patronage. The Courage of Marge O'Doone, witl Pauline Starke. — This is Curwood's bes story in pictures that this town evei had. Will please. — S. A. Berger, Sta: theatre, Jasper, Ind. — Neighborhood pat ronage. The Charming Deceiver, with Alic Calhoun. — An ordinary picture. Nothing to commend nor to condemn. — Chas. Le Hyde, Grand theatre, Pierre, S. Dak.Small town patronage. Bring Him In, with Earle Williams.I wanted a picture of this kind for a spe cial occasion that would please both met and women, and this one sure hit th mark. — E. Saunders, Saunders theatre Harvard, 111. — General patronage. The Silver Car, with Earle Williams.Wcll acted and very interesting, due t being a different sort of story. Interest ing from start to finish. — H. G. Stett m'und, Jr., Odeon theatre, Chandlct Okla. — General patronage. Wid Gunning, Inc. White Hands, with Hobart Boswortl — Picture went over fairly well with th patrons. The attendance was about av erage. — William Noble, Criterion theatn Oklahoma City, Okla. — General patron age. What Do Men Want?— A Lois Webc production, — A picture that every theatr should run. Will get the business, fo any one that goes after it. The nam alone will get good business. — Williar C. Atkinson, Star theatre, Rockinghatt N. C. — General patronage.