Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001014
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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84 EXHIBITORS HERALD March 11, 1922 Th eatres Providing Comfort for Fans Is an Asset. Exhibitors Know This. Palaces Are Going Up. Only the Latest Equipment Is Being Installed New Projects East Hampton, Mass. — The Majestic theatre which was destroyed by fire at an estimated loss of $75,000 will be rebuilt, it is announced. Springfield, Mass. — Reports are confirmed by Anes and Company that two Pittsfield men are negotiating for property which the company owns, for the erection of a motion picture theatre. Erie, Pa. — Jacob Roth has , let contract for the construction of a new theatre to seat 2,400 near Eighth and State streets. Work will be started May 1. The cost is to be approximately $300,000. * New York, N. Y.— S. K. S. Motion Pictures Company has purchased a lot at Washington avenue near 172nd street for the erection of a theatre and store building. Battle Creek, Mich. — A new theatre to cost about $30,000 will replace the Garden theatre here, burned by fire, it is an Consider the high cost of a hot, stuffy theatre And then consider: That you can install Monsoon Cooling System and positively cool your house for less than the extra business it pulls in just one summer. That Monsoons therefore really cost you nothing. That reductions already made bring prices down to the bottom. That delay means simply that you'll keep on so much longer losing the money Monsoons can save for you. Install Monsoons for this summer. Write for Booklet S-9 Monsoon Cooling System, Inc. 71 North 6th Street Brooklyn, N. Y. nounced by G. E. Cross of Garden Theatre Company. * Eagle Rock, Cal.— The new $20,000 theatre under construction here which will be ready by May has been leased by United Theatres Company, sponsored by prominent men in Southern California. * South Park, O.— A theatre and business building will be erected at Brown and Patterson streets by Robert J. Hirsch to cost about $75,000. Middletown, O. — Negotiations are pending for the purchase of property owned by John and Nick Revelos by parties interested in the construction of a theatre on the site. 4 Houston, Tex. — Plans have been approved for the erection of the Miller Memorial Outdoor theatre at Hermann Park. William W. W'atkin is the architect. * St. Petersburg, Fla. — A new theatre will be elected on Ninth street this summer to seat 1,800. Ownership Changes Rockwell, la. — Joe Dunkin has taken over the Empress theatre from Don Preston. * Yoakum, Tex. — A deal has been consummated whereby A. V. Wade has become owner of the motion picture theatre of this city formerly owned by Edward < Ryba. * Jackson, Mich. — W. S. McLaren has purchased half interest in the Orpheum theatre. The other interest is owned by John W. Miner. * St. Mary's, O.— The Royal theatre, owned by Frank Shelly, has been purchased by Orrin Fell and leased to Thomas Broad, who will operate it. * Tecumseh, Mich. — F. E. Bradley has sold the Bradley Opera House to Edward Mark, who for several years has acted as manager of the theatre. * Pecatonia, 111. — Fred Furnnell and William Keith have purchased of F. J. Fry. his motion picture theatre and taken possession. * Ft. Madison, la. — John E. Whitford has purchased the Grand theatre here. Openings Youngstown, O. — The new Capitol theatre, with a seating capacity of 1,500 has opened its doors. * Redlands, Cal. — Under new management, and having been thoroughly remodeled, the Liberty theatre, formerly the Empress, has been opened. • Oklahoma City, Okla.— The beautiful Liberty theatre here has been reopened. * Houston, Tex. — The Strand, seating 650, will be opened March 1 under the management of A. Schulman & Sons, who operate several motion picture theatres here. * Albert Lea, Minn.— The Rivoli theatre has been opened following complete re* modeling and the installation of new equipment. A big amusement company is reported back of it.