Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001043
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 18, 1922 EXHIBITORS HERALD 19 The monarch of them all — EDDIE POLO — in unquestionably the greatest serial subject yet conceived for a chapter play. Imagine what Polo can do with the story of Cap't Kidd. Imagine the tremendous punches, the thrilling adventure, the sensational romance and simply electrifying smashes such a story, with Polo, means to Exhibitors. Polo"s name alone on any theatre front now means top money to Exhibitors on serials, and with this wonderful story of Polo's own choosing, with his own cast and his own director,— Exhibitors can expect something huge, extraordinary, amazing and a whale for the box office. Watch and wait. Keep your eye on Polo ads. Something bigger, newer, better, different is coming. State right buyers and exhibitors, communicate immediately with the EDDIE POLO SERIAL CORPORATION, 121 WEST 39TH STREET, NEW YORK