Exhibitors Herald (Dec 1921 - Mar 1922)

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32 EXHIBITORS HERALD March 25, 1922 JWARTIN J. QJJIGLEY PUBLISHER/ £r> EDITOR Published every Wednesday by Martin J. Quigley. Editorial and Executive Offices: 417 South Dearborn street, Chicago, Illinois. (Telephone: Harrison 9248-9240.) Sew York Office: 1476 Broadway. (Telephone: Bryant 136S and Bryant 5111.) l.oi Angeles Office: 453 South Spring St.. (Telephone 660-10.) All Editorial and Business Correspondence should be addressed to the Chicago Offices. Subscription Price: United States and Its Possessions, Mexico and Cuba, $3.00 a year; Canada, $4.50 a year; Foreign Countries (Postpaid), $5.00 a year. Single copy, 25 cents. Copyright, 1922. All Bights Beserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XIV March 25, 1922 No. 13 The importance of the continued cooperation of organized labor to prevent any further enactment of censorship legislation cannot be over-estimated. Mr. Peter J. Brady, chairman of the educational committee of the New York State Federation of Labor, again brings material assistance to the industry in a statement issued recently which hits the project of federal censorship. The co-operation of the labor forces should be and is appreciated and no opportunity for reciprocation should be overlooked. When Los Angeles exhibitors make possible or permit the opening of a municipal theatre they make plain that they .ire either deliberately sacrificing an opportunity or else they are not aware that the opportunity exists. There is no function to be fulfilled by a municipal theater which cannot be fulfilled by a private-owned theatre. The work to be done by such a munici pal project is identical with the work being undertaken by exhibitors who realize that theirs is* a mission of social service as well as entertainment. In Los Angeles and elsewhere every mention of a municipal theatre project should be met by the exhibitor by immediately putting into actual operation the type of service which the authorities hope to be able to offer through a city-owned theatre. The Omaha Film Board of Trade has issued a circular calling upon exhibitors in signing contracts to consider carefully the agreement in all its details in order that misunderstandings between exhibitors and exchanges may be minimized. It seems obvious, indeed, that no other course should be followed by exhibitors. They should understand thoroughly the contract they are signing and once it is signed they should abide by its provisions and they should insist that the exchange do likewise. Under the generalship of Sam Harding of Kansas City an important theatre and booking combination has been brought about. Fifteen theatre owners, representing a considerable number of theatres, have pooled their interests for the advantages to be gained and from present indications this number will be augmented. Such a combination, if fairly managed, can do a real good. Considerable money can be saved by both the exhibitors and the exchanges through the curtailment of selling expense. The great danger of such a combination, however, is that the bulk booking power might be used in an unreasonable manner— a maneuver which seldom works out successfully and one which we trust will be avoided in this case. The joint arbitration committee of the Motion Picture Theatre Owners Chamber of Commerce of New York and the New York F. I. L. M. Club has made a splendid record in the adjustment of complaints and the work of the committee affords an example which should be followed. Re -Takes J. R. M. We Want to See Him That exhibitor who paraded the streets as a musketeer to advertise "The Three Musketeers," and dressed up as an ape to exploit "Tarzan," is going to have his hands full when he plays "Lady Godiva," the new Pathe feature. * * * Somebody Slipped Frank Mayo says he's the mast misquoted man in the country. He says he didn't say half those things about the Hollywood folks, but it's going to take him a long time to catch up — in popularity— out West. * * * In Which Class Are You? Mrs. Evelyn Snow, who rules the censor board of Ohio, is getting a lot of free publicity these days, with her remarks that "the public is not lit to judge for themselves. Ninety per cent of them are illiterate and only 10 per cent of the public are capable of even thinking for themselves." * * * If Jackie Coogan makes "Oliver Twist" will the exhibitors ask for "more." * « * All Jazzed up Before It's a funny thing nobody discovered that the earth is slowing down, until after the passage of the Volstead ait. IN THIS ISSUE <n ipirriii i ltf TRUEST W. l». Hurfonl Hesigns na Executive oi Ml.titi. of [lUnola M. P. T, 0 311 John Emeraon Preaenta Cane for District Officials to Direct Klrst \« Tarlfl on Porelcn Film* ::' tlonal Field Force* 47 Eaatman Lnnonneea Two Color Pennsylvania Exhlbltorn Seek Lower I'rm rao for < lo*c-u|i» !W Film llciitiils 47 M-;ws OB" THE WEEK DEPARTMENTS < -..I Replaces Goldwyn n* Mead ..f Producing ipanj 88 ' '< ", SV """ , . ' Lieu r Pantaarea to Invest »m We*kJ™ N';" * "rk '' no... in Coast Theatres >ionc> Making Ideas 18 our 1 1 ■ i_ Companies Not on Roatei I'he Then t re 41» of II Issoctntlon US Bights League .loint ii. .i.i. i iini Oalj One om <>r l(. VI. n. ra 1 1 mi ........ Lppealed :i« ir"!" »«■««"* 1 Ohio's t hlef l ensor Maj lie Ousted i>> smt, Executive lies of the Day 70 Wlmt the Picture Dill for Vic 71 Kansas Exhibitors R< Ive Film rheatre Equipment Ml Rental Offer from Companj :i7 £ mgo ir..,.i,«.., tn. .... K. Radio Hnalc Mnj Snpplnnl Orehea innHlim lhr.„.K . iu«»..url traa la Mam Hotmja 89 «',,',,,• * """" Plctnrea ...88 Say it with initials— "M. P. P. D. of A." * * * Will Hays ought to be about the best posted man in the industry, if he reads all the advice handed out. * * * Now that that's settled — we refer to the M. P. P. D. matter — we can turn our attention to "the four-power pacts" and other matters of less importance. * * * Health Note Monday — Larry Semon's p. a., Clarke Irvine, advises us Larry keeps fit by playing 36 holes of golf, while the rest of his company is suffering from the flu. Tuesday — Same p. a. sends story stating same comedy star has the flu. Moral (to stars) Insist that p. a. knock on own head before sending out such golf stories. ALL SET ! According to latest radio advices from our Ky. paddock, our horse is full of pep and snorting to go. If that newly formed producing company, headed by Bill Yearsley, needs a horse to put a few kicks into their pictures, or add a few horse laughs, we can recommend this steed. There's a lot of props goes with him, too.