Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001158
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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40 E X H 1 15 [TORS II E RALD March 25, 192 "Get busy and send that BOX OFFICE RECORD I ordered weeks ago. If it don't come pretty soon, I'll have to ask Carl Laemmle to kick through with that cut in film prices he offered exhibitors who could prove they were losing money" — writes F. E. Sabin, Majestic Theatre, Eureka, Mont. Mr. Sabin is one of the hundreds of exhibitors who ordered a copy of the BOX OFFICE RECORD, when it was announced it was to be published— long before any price had been set. His first letter said: "I don't care what it costs. Send me a copy and I'll mail you a check. " He has his copy by this time. It was in the mail when the above command was received. 5,800 copies are already in the mails and more are going out every day in response to the requests of subscribers to EXHIBITORS HERALD. The BOX OFFICE RECORD, the first book ever written by exhibitors, contains an accurate box office appraisal of 600 pictures of the 1921-1922 booking season. It is on sale at all offices of the EXHIBITORS HERALD at a price of $1.00. It will be sent gratis, post paid, to all paid-in-advance subscribers of EXHIBITORS HERALD, upon application.