Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001160
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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42 EXHIBITORS HERALD March 25, 1922 Who said hard times? Dawes theatre erected at Bridgeport, Conn., by Peter Dawe, one of the organizers of the M. P. T. O. of the state and a member of the executive committee, is evidence of bigger and better houses being built. Scene from "Gas, Oil and Water," starring Charles Ray for distribution by First National. Marion Davies, Cosmopolitan star, wearing replica of Princess Mary's wedding gown for International News. Viola Dana, Metro star, feted at Atlanta, Ga. Upper picture, left to right: S. Maclntyre and T. J. Connors, Metro officials; Sig Samuels, Metropolitan theatre; Charles Kessnich, Metro official. Below: Willard C. Patterson, Metropolitan, and E. A. Schiller, Loew's, Inc. J. Robert Rubin (right), general counsel and treasurer of Louis B. Mayer's companies, visits California to confer with producer deft). Early day Paramount group at Lasky studio. Left to right, standing: Oscar Apfel, Max Figman, Charles Richman, Wilfred Buckland, Theodore Roberts, Robert Edeson, Edward Abeles, Cecil B. DcMille. Seated, left to right: Lolita Robertson, Jesse L. Lasky and Bessie Barriscale.