Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 0001162 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001162
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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44 !• XHIBITO RS II E RALD March 25. 1922 RAIN POLICY Expires -5 19ra location .'.t.-Ttc. Gl. Amount, . . . * IflC ■ Premium. ." * »*»*6 t ro>;Ol 1 ten Theatre MacINTYRE, SCOTT, KNIGHT & CD. GENERAL INSURANCE SOS-5IO ATLANTA TRUST CO. BLl namwiwf ATLANTA. C v Packing 'em in. Hundreds of Boy Scouts filled the auditorium of the State theatre in Minneapolis at a special morning matinee held during the run of Marshall Neilan's latest feature starring Wesley (Freckles) Barry, "Penrod." Wesley's antics had the boys up and yelling through the eight reels of the production. "Penrod" is an Associated First National attrac Bobby Vernon gets his first introduction to his new leading lady, Charlotte Stevens, Chicago beauty contest winner. Al Christie, the producer, is the "go-between." Willard C. Patterson, Metropolitan theatre, Atlanta, Ga., took out a $1,000 "rain insurance" policy to protect the run of the Thomas H. Ince — First National picture, "Hail the Woman," against inclement weather. George Melford (at organ), Wanda Hawley and Nick Halter make music (?) off-stage during filming of Paramount's "The Woman Who Walked Alone." A new and striking picture of Gladys Walton, whose latest production for Universal Film Manufacturing Company is "The Wise Kid." Helene Chadwick and Richard Dix getting up an appetite for lunch during the filming of Goldwyn's "Yellow Men and Gold." Scene from Harold Lloyd's latest comedy for Associated Exhibitors, "A Sailor Made Man."